2020 turned the world digital at a pace never seen since the dot-com bubble. Thanks to the coronavirus pandemic. From day-to-day communication to remote work and international award ceremonies, everything happened on the internet this year. That means our lives have been as much on the web as in the physical space. All these made our relationship with digital experiences closer than ever. And that’s where the role of web design comes into play.
With the vibrant universes of commerce, politics, entertainment, and virtually everything else moving online, web designers played a crucial role in shaping our lives in 2020. And industry analysts believe it’s just the beginning of a new era of design thinking. More businesses are looking for website designing services to establish an enticing online presence. The demand for UX designers and design thinkers is soaring—across industries. However, it doesn’t at all mean every design would work. You need a perfect mix of creativity and tech-savviness to succeed in web design. And design trends can tell you a lot about how to master them.
Design Trends to Look Out For in 2021
A superfluous digital space means that businesses must compete more intensely for users’ attention. As a design thinker, you need to understand the likes and dislikes of consumers more deeply. One of the time-tested methods is closely watching design trends. And that’s where this post intends to help you. Read on to be a better web designer in 2021!
Vibrant colors
Vibrant colors give a great first impression to users. When you use lively colors, the design triggers emotions in users’ minds. For instance, if you’re using a combination of red, orange, and yellow on your website, it will likely prompt positive emotions. Whether it’s website development services in India or elsewhere, triggering emotions is a proven way of engaging users. By using bright colors on the background, you can also create better contrast and readability.
In 2021, designers will think more intensely outside the realm of the dark and light duality. The use of soft and comforting color palettes has already caught up. Vibrant greens, pastel blues, and warm yellows are getting more commonplace in web design than ever.
Parallax animation
Web-based animation has seen a remarkable surge in popularity over the past couple of years. In 2021, it’s likely to become even more mainstream. Parallax animation is rapidly evolving, with a more sophisticated separation of page elements into the background and foreground.
Parallax creates an optical illusion, making the object near the viewer appear to move faster than the farther ones. Psychologically, it’s more effective. Parallax somewhat like seeing fleeting scenery while driving. On a web page, it creates a more lasting impression on the visitor. The contrast between the background and foreground lets you create an immersive experience.
Digital illustrations
The use of digital illustration makes your web design, combined with vibrant colors, can make your web design emotionally appealing. When you connect emotionally with the users, the chances of engagement and conversion increases dramatically. Use digital illustrations for achieving multiple web design goals. Be it creating a hero section, feature descriptions, and or adding a navigation bar, illustrations are useful everywhere.
Recently, website designing services have increasingly relied on two types of illustrations. These include hand-drawn flat illustrations and three-dimensional illustrations. While flat illustrations create an impression of craftsmanship, 3D designs appear more tech driven.
Neumorphism in UIs
2020 saw a massive surge in the adoption of neumorphism in web design. It’s likely to grow in 2021. The trend is a successor to skeuomorphism, a design approach comprising renderings of outdated materials into the current design. Neumorphism enables you to create designs that mimic physicality through selective drop shadows.
As a web designer, you can reclaim the tactile experience that we lost in the flat design boom. Neumorphism enhances users’ interaction with the design. The coming years will likely bring more stylized realism in navigation buttons and search bars, among other elements.
Split screens
The creation of a split-screen is based on a simple design technique. You just need to divide the screen into two parts, while using each one of them to deliver unique messages. Split-screen is particularly useful in mobile-first web designs. It enables you to create horizontal content panels that can collapse into a vertical block on a smaller screen. Mobile-friendly and dynamic website design strategies benefit incredibly from this method.
Scrolling effects
Most websites and web pages require a considerable amount of scrolling for navigation. Scrolling is one of the most common user interactions in terms of web design. It involves physical activities like clicking and visualizing. Design thinkers are scaling their effort to make the scrolling experience more immersive. You can add an array of effects that are prompted as feedback to users’ interaction during scrolling. These effects include changes in the layout, color palettes, and text patterns.
Geometric patterns
Geometric patterns and shapes help you create a captivating layout on your website or web app. They can also evoke different meanings and emotions. For example, rectangles represent balance and tradition, while circles indicate infinity and protection. You can use SVG images and PNG files comprising geometric patterns as backgrounds. Geometric patterns are highly scalable. So, you don’t need to worry about their appearances on different displays.
Wrapping up
As web users and designers alike gear up for a post-COVID world, design thinking and expectations are likely to get more boundless than ever. It’s all but impossible to predict all the design trends in a time of rapid change. However, the trends we discussed in this blog are likely to have significance in web design in one way or another. OrangeMantra, a web design company in Gurgaon, keeps a close watch on design trends and happenstances. Clients from around the globe rely on us to create a web presence that sets them apart.
FAQs
Q. How much does it cost to design a website?
The costs of designing a website depend on your requirements. Factors like what kind of website you need, its features, and design elements together decide the development cost. OrangeMantra delivers impeccable website designs at a competitive price.
Q. How long does it take to design a website?
There’s no predefined time for designing a website. It varies widely depending on the type of website and design elements being used. The best way to know an estimated time is to consult experts. OrangeMantra delivers stunning website designs within a short development time.
Q. What does responsive design mean?
Responsive design is a web development approach that creates dynamic changes to the appearance of a website. It ensures that the web page changes payout depending on the screen size and orientation of the device being used to view it. Responsive design can make your site mobile-friendly, improve the way it looks on devices with both large and small screens.