Irrespective of what is your business niche, marketing your service and products on digital platforms is important. The importance of digital marketing can’t be ignored when you are part of a competitive digital world. It helps customers to be aware of your brand and helps them avail of your services.
Marketing is a valuable strategy for seeing your business prosper, but to ensure desired return on investment (ROI), it’s important to integrate different marketing trends.
We can’t predict the future. But we can certainly leverage the top digital marketing trends that decide today’s business outcomes. With the New Normal reshaping market dynamics, it’s the perfect time to talk about what is next to come and how to adjust your marketing.
For business people like you, dynamically adjusting marketing tactics is crucial to sales. Trends change all the time. So must your tactics. On the other hand, it’s challenging to identify trends that will change the digital marketing service landscape over the coming years. You must have long-term and medium-term marketing strategies.
What are the most critical digital marketing trends that will take you far ahead of your competitors?
That’s what we’ll cover today.
But before knowing different trends, it is important to understand why Digital marketing is so crucial for business enterprises.
Benefits of Digital Marketing for Enterprise and SMB’s
We have discussed a few benefits for businesses to enjoy after utilizing digital marketing. No matter you are a new start-up or an established brand, marketing is important.
1. Define Target Audience
Digital marketing is a great strategy to target the right audience after analyzing key data insights. The opportunities it offers help to gain data in real-time and use them to ensure marketing efforts meet long-term goals.
2. Boost Conversion Rates
Very few businesses invest in CRO Services to optimize their strategies. When it comes to numbers, only 32% of businesses achieve desired conversion rates. It gives a message that more efforts are needed to convert prospects into customers. Here digital marketing helps to engage potential markets that can be later converted.
3. Grow Loyal Customer Base
Modern businesses can only survive if they focus on retaining customers for longer rather than engaging only new ones. Customer loyalty has a vital role in achieving desired ROI, sales, and revenue. Digital marketing ensures your brand remains the taking point of people and encourages them to engage repeatedly.
Top Digital Marketing Trends to Watch for in (2023)
1. Era of Augmented Reality (AR)
Augmented Reality is another promising digital marketing trend to consider. It is slowly getting popular and is predicted to serve over 30% of businesses by 2030. Digital marketers across the industry are implementing it to get the desired outcome in terms of customer engagement and brand expansion.
AR is serving renowned home decor brands like IKEA. AR gives customers a feature to explore the look and feel of the furniture exactly like a store. They can even access the way furniture would fit in their homes. This helps to make smart choices and buying decisions. This marketing strategy is commonly called ‘experiential marketing’. Such unique experiences have a crucial role to make a purchase or not.
2. Short Video Platforms
Modern customers prefer short promotional videos instead of exploring full-blown advertisements. Successful bands are already promoting their services on video platforms like Instagram, YouTube, and Tik Tok to get engagement. These video platforms are used by millions of people across the globe becoming a perfect marketing strategy.
The popularity of such platforms has led many influencers to create accounts and grow their follower base. You can create an account on video platforms or reach out to influencers to promote your products. Influencers help to reach the right target audience who trust their social media celebrities. This is a great and result-oriented marketing strategy, considering that 53% of consumers on such platforms are aged 18-35.
3. Real-Time Chat Support
Timely support is always the priority of customers across all business domains. It is your responsibility to serve your customers with the best and most personalized support services. Earlier, consumers have to wait for a long in receiving any response from a support executive. Or, they have to unnecessarily listen to a long music. These days, customers have no patience at all. They need an immediate solution to their queries. To ease this process live chat support is the perfect savior during multiple query responses.
Chatbots can serve multiple customers simultaneously without taking any breaks. Live chat support reduces operational costs and aid brands to solve problems faster. This is a great way to improve brand image and customer engagement. Live chat has become a norm for customers and they prefer it over talking to a support representative. As per a survey, 42% of brands are already using chatbots and 73% of shoppers find live chat support a satisfactory communication model.
4. Personalized Marketing
Hundreds of ads come across when you surf the internet. All trying to gain your attention to sell their respective products. Being an entrepreneur, you need to be smarter in selling your product or service. You need to ensure your product is addressing your potential customer’s problems. You can use LinkedIn to market your service to prospects. Just follow a strategy before sharing a message like doing little research regarding their problems. On the other hand, explore different social channels to listen to the problems of your customers.
Social selling can help you achieve the desired outcome and when done right, brings a strong outcome. Share personalized messages via email. This marketing is still the most used strategy of 2023, and you can use different tools for email marketing services. Be sure to follow the right ethics like period, message, and user segmentation before sending an email.
5. User-Generated Content Advertising
Trust is an important factor to encourage customers to avail of your business services. Many brands follow wrong ethics like fake reviews, paid feedback, and other manipulative strategies to get engagement. Unfortunately, this has resulted in many customers looking for genuine reviews from trusted people like family, and friends.
So, here digital marketers can help you gain customer trust using user-generated content (UGC). This is a credible, and trustworthy process of marketing. UGC-based content in ads helps to influence individuals looking for similar services. Customers trust UGC because actual people used these services and shared their feedback.
Remember that the UGC quality should meet your brand messaging. Customers will not trust if they feel proper content is not present to share. Encourage your existing customers to share UGC for discounts, and additional benefits. This will motivate new customers to avail of your services. Over 80% of people believe that user-generated content gives them the power to make a smart buying decision.
6. Content Marketing
Creating and sharing content is a tried and tested strategy by Content marketing agency. Blog writing has become so popular and has serving marketers for a very long time. Your blog is your collection of thought leadership, industry updates, and unique expertise showing the audience about your services.
Focusing more on writing case studies is a crucial strategy of content marketing services that will rule in the next few years. 37% of marketers revealed they will implement case studies in marketing campaigns for the first time. Well-crafted case studies encourage your customers because they should invest in you. Your customer is your greatest asset, and their positive feedbacks are the fastest way to prove your business value. It’s where customers inform your audience why they chose you ahead of others
7. Voice Search
Many marketing experts predicted voice search will be a popular digital marketing trend back in 2023. Since then, brands are considering it a powerful marketing strategy. And the best part, it’s easier to implement than you might think.
For years, marketers, we’re focusing on content marketing, optimizing blog posts to be at the top position of SERPs. Optimizing the voice search is quite similar because search engines like Google still use written content to show results for verbal queries.
8. Search Engine Optimization (SEO)
Today, it is simply impossible for your target audience to reach your digital platform through an organic web search if you are not following a robust SEO strategy. Expert states “Organic SEO isn’t optional work, but it is as important to your website like content, images, and navigation.” With every business becoming digital, it is important to be on top of Search Engine Optimization services from professionals. They will help you build an SEO strategy by understanding the SEO requirements, link building, and keyword research.
Finding the right set of keywords that are unique to your field is important when it comes to reaching the top of the search. 61% of marketers are focused to improve the SEO of their client business to grow their online presence.
9. Customer Experience Personalization
Personalization will play a vital role in 2023. Rather than adding content that engages as many people as it can, building personalized advertising for your audience will generate a more fruitful outcome. But it’s not about the content you need to put correctly. Make sure the audience receives ads at the right time and place. It is crucial for engagement in the competitive landscape.
Taking the time to know about your audience platforms, and how they use them, requires the creation of personalized messaging. This will guarantee your message reaches the relevant audience in the way that is most tempting to them. Overall, it results in increased customer loyalty. Tweaking your marketing efforts includes various aspects like locations, and cultural associations, even if you’re marketing the same product.
10. Social Media Engagement
With over 5 billion people active on social media and using it as the primary source for marketing their brands, now is the time to invest your marketing resources in digital marketing.
Undoubtedly, social media is the perfect approach to market your business. Unfortunately, due to tough competition and several changes in social media algorithms, it is difficult to put your brand out there on social platforms.
Developing a social media marketing services helps your brand achieve community targets to drive more sales and business conversions. Social media optimization has several potentials to make your brand a strong competitor in the market, no matter what the niche is.
Wrapping Up
Marketing is a complex area to navigate, but it’s business-critical to get right. If you’re planning to launch your business on the digital front or integrate your existing company with novel approaches, just follow these trends. Efficiently implement them as part of your business strategy to meet your business needs.
As you can see, multiple trends are present for marketing your business services on the digital front. Merging your customer needs with technology trends will give you a competitive edge in long run. To make the best use of these trends, don’t follow every new strategy blindly. Instead, examine each trend as per your existing marketing process to identify the best fit.
Partnering with a professional digital marketing agency like OrangeMantra can be beneficial. They will help you integrate the latest trends that can bring desired ROI and business revenue. The experts are happy to serve your company with a digital marketing strategy and even suggest what can be done in the coming years.
Frequently Asked Questions
1. What is meant by Digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
2. What is the importance of Digital marketing?
Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building.
3. What is social media optimization in digital marketing?
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.
4. Do you sign NDA?
Yes! When you reach us for digital marketing services, we sign a strict NDA and other legal documents for data security.
5. Do you assure about the security & confidentiality of the digital marketing process?
Yes, we sign a strict NDA to protect every data of your business. Hence, we ensure complete security and privacy of our digital marketing service.
6. Would my business benefit from digital marketing?
YES. If you are following traditional marketing, chances are minimum to get desired business outcome. To engage modern customers, it is important to implement a digital marketing strategy for your business to grow. It really is as simple as that.
7. In how much time results will be visible?
When you perform PPC services strategy results will come immediately. Alternatively, programs like content marketing, push notifications, social marketing, and search engine optimization need patience. They drive results in a few months; however, no specific time period can be set in advance.
8. Do you follow any specific time zone?
Our team of digital marketers is flexible to work in any time zone. We follow the time zone of our client and ensure all reports are shared on regular basis with the stakeholders.