News Flash: Google’s core algorithm update that rolled out on May 25 is officially completed and brings the desired relief to digital marketers & enterprises.
Finally, the two weeks into the roll-out of Google’s core algorithm update that began on May 25 has come to an end on June 09th, 2022. The news broke out when Google itself posted the same information on Twitter in the morning wee hours of 3.44 AM ET. This is what Google posted on the social media platform.
“Today, we’re releasing a broad core update, as we do several times per year. This update is called the May 2022 core update…”.
What is the Google May 2022 Core update?
Google Core update is nothing new this time. It happens now and then to improve the search results and website ranking factors. The previous update was rolled out in November 2021 and then followed by this May 2022 core algorithm update.
“As per Google, core updates are relevant changes made to improve search overall and maintain pace with the upcoming web trends. While nothing is specified in a particular core algorithm update that happens after a periodic period. SEO experts can only witness the impact of the update and noticeable changes in website ranking whether improved or going down”.
General advice on core updates is as follows:
- Expected changes in website ranking with some spikes either on the upper or lower side.
- These are broad-level updates that do not target any site, industry, or technology in particular. The impact of core updates is similar for all.
- Webpages that witnessed dropped ranking due to major updates, do not experience any penalization. They are being reassessed against other ranking web content. And, an opportunity to make necessary changes in content.
- The focus of the core update is to improve the overall content pattern.
- Broad-level core updates might happen every few months. There might be a site not recovered from the previous update, suffering further when the next one rolls out.
Quick facts of Google May 2022 core update
Google never announces the changes made in the search pattern after the core updates. Digital marketing service providers have a clear say about the potential changes after the update.
Concerning the May 2022 core update, these are the initial findings for your reference.
- A major shift towards prioritizing the video content.
- Specialist content will be more prioritized compared to general-based content. The focus will be more on the specialist writing in-depth and well-researched content.
- Google better understands the language intent and provides high-quality results.
Results of the May 2022 core update will look like the following:
- Video content will rank higher than other forms of content.
- Video websites will see a significant increase in traffic of 25%.
- News publishers will witness a 4-6% decrease in traffic.
- Video-based social media platforms will see substantial growth of 99%.
What to do if you are hit by the update?
Google has not given any specific advice, as to what to do, if hit by another core algorithm update. There is nothing signaling anything wrong with your present set of website content. You just have to ask the relevant questions yourself to see, if there will be any effect of the update.
Here’s the list of a few questions to take into consideration.
- Does your content provide original, relevant, and research-based information?
- Does your content provide a comprehensive description of a particular topic?
- Does your content provide useful insights, analysis, or some interesting information beyond something obvious?
- If your content draws from other available sources, then do you have avoided the copy-writing or rewriting issues?
- Does the headline of the topic provide a descriptive summary of the content?
- Is this the sort of webpage that you want to recommend or bookmark?
- Would you expect to see a particular content or referenced by the magazine, or any other source?
Final Thought
The much-anticipated Google May 2022 core update is finally completed and SEO experts are experiencing several changes in website ranking. Google makes these updates every now and then to understand what is there likely to change on the website. Enterprises counting on digital marketing services to ensure high-ranking factors and extended visibility must be aware of such updates.
Frequently Asked Questions
- What is a Google Core update?
The core update is a periodic change in Google’s search ranking to improve the relevance and overall quality of already indexed pages. Each core update changes the Google page ranking formula and allows marketing professionals to do respective changes on their web pages.
- When was the last Google core update?
Google already rolled out its last core update in May 2022, as announced by Danny Sullivan of Google. Before that, the last update came into its presence in November 2021. So, every now and then there is an update for marketing professionals and digital businesses to improve their website SEO, ranking, content, and more.
- Is that relevant to follow Google Core update?
Yes, it is very much essential to stay informed of the current Google Core update that might affect your website ranking and business marketing position. The update provides you the insights and new trends to follow while meeting your enterprise objective.