Magento vs Salesforce Commerce are widely popular in the online retail and software development industry alike. While we cannot rank one platform superior to another in a Magento vs Salesforce blog, we can definitely discuss their features in detail. Once you know the features and specialties, it becomes much easier to pick the solution that best suits your requirements.
As a leading providers of Magento eCommerce Development services, we bring you a discussion on understanding these two platforms, their prominent features and how they fare in comparison to each other.
Magento vs Salesforce Commerce: An Overview
Let’s start by understanding both the platform. In this section, we will see what are these platforms along with a quick glance on their features.
Magento 2 for Scalability, Flexibility and Robustness
Magento is a PHP-based, open-source eCommerce platform. With the launch of its latest version, Magento 2, the platform has improved immensely in terms of scalability and robustness. With Magento 2 development, online retailers get an array of features like storefront management, merchandizing, superior content management functionality. Before digging deeper into the features of Magento, let’s have look at key selling points of Magento 2.
We have discussed features of Magento 2 in detail in later section.
For now, here are some key points for you skim:
- Magento 2 has in-built multi-store capabilities that are very useful for B2B commerce and international transactions.
- It’s a highly scalable eCommerce platform built on the cloud. Unlike many other SaaS solutions, Magento can be extensively customized.
- Capabilities for efficiently managing product catalogs and customer data, among other things.
- Magento 2 offers integrated content management functionalities that help retailers create immersive content.
- It has an unmatched development and maintenance platform developers and partners.
Salesforce Commerce is similar to Magento in many aspects. But when it comes to native functionality related to merchandising, Salesforce Commerce is more robust than Magento. In addition to this, Salesforce also provides testing as an in-built functionality.
SalesForce Commerce: For Better Focus on Core Business Functions
Salesforce Commerce is a fully managed, SaaS-based eCommerce platform with strong native merchandising functionalities and various other features for managing multiple product catalogs and complex data.
It helps businesses in the handling of tasks such as upgrades, maintenance and security in a way that they can better focus on their core operations and streamline their eCommerce operations.
Here are the features for a quick glance.
- A fully-managed, SaaS-based platform with capabilities like maintenance, upgrade, and security enhancement.
- Strong native merchandizing functionalities.
- Efficient features for managing multiple product catalogs and other complex data.
- Extensive omnichannel features like order management, inventory management, etc.
- Testing capabilities for merchandising.
- Multi-currency, multi-language, and other features for international transactions.
Now that we have an overview of both the eCommerce platforms, let’s dive deeper and discuss their features more elaborately.
How Magento Commerce Empowers Online Retail
The Magento eCommerce platform has an array of sophisticated functionalities that can transform an online business model. From efficient product management to insightful business intelligence (BI), Magento has empowered hundreds of thousands of businesses worldwide. A growing number of enterprises are choosing Magento development to enhance their online business.
If you are one of them, then opt for Magento implementation services right now. For this, you will need a trusted technology partner who will help you create an eCommerce platform from scratch or offer Magento (Adobe Commerce) Migration Services. Also, you can make the full utilization of cloud once you partner with the best Magento store development company in India.
Multi-Store Capabilities
Magento 2’s possesses multi-store capabilities, i.e. a business can manage multiple stores from a single platform. It helps in efficient management of product catalogs and customer data across multiple stores and makes it easy to handle international transactions and B2B commerce.
Scalability and Customization
As Magento 2 utilize cloud infrastructure, it is highly scalable and flexible. Not only businesses can rapidly augment or cut down resources as and when required. They can also customize the platform to meet the unique needs.
This is one of the best features for eCommerce business operation, given the high fluctuation of their traffic. It can go rapidly up during a sale or a festive season and can go down quickly.
That is why Magento 2 is an ideal choice for businesses looking for flexibility and adaptability in their eCommerce solutions.
Content Management and Development
Content management is one of the critical yet important tasks. It is one of the key factors to smoothen customer journey and increase conversion rate.
Magento 2 comes with integrated content management functionalities. It helps businesses create engaging content that helps them better understand the product and navigate the shopping platform with ease.
Additionally, its unmatched development and maintenance platform reduces the burden on developers and facilitates seamless integration and customization.
Magento BI
Magento Commerce enables you to have better access to customers’ data, understand their behavior, act accordingly. These features help you to take actions like creating targeted marketing campaigns. These functionalities can also be used to identify high-value customers and top-performing products.
Mobile-Friendly Online Stores
Mobile-friendliness is one of the most appreciated characteristics of Magento. Mobile-friendly features help to attract a large number of customers. The UI and UX design of Magento is built according to the needs of customers who browse a website from mobile devices.
Hosting Flexibility
Magento Commerce gives you immense flexibility for hosting the eCommerce. You also have the option to host the website on cloud storage. Cloud-based hosting renders a range of customization options.
Impressive Online Experience
The responsiveness and scalability of Magento create a great advantage for retailers and developers alike. As a result of an efficient development process enabled by Magento, shoppers get a great experience every time they visit the online store. Magento development, for example, offers an array of design features that improves customers’ shopping experience.
What Makes Salesforce a Tough Competitor of Magento
One cannot ignore the reputable performance of Salesforce Commerce when it comes to major eCommerce platforms. Previously known as Demandware, Salesforce makes its case with a laser-sharp focus on the selling process. Let’s have a look at the features that make it a great competitor of Magento.
Maintenance and Security
Like we said, Salesforce Commerce is a fully managed SaaS platform, hence, it takes care of all maintenance tasks. This is an amazing feature that reduces the burden on internal IT teams and free them up for high priority tasks.
One of the function that SalesForce Commerce take care of is software updates and security enhancements. The platform makes sure that your business always has access to the latest features and is well-protected against threats.
Merchandising and Catalog Management
Another great feature of Salesforce Commerce is its robust native merchandising functionalities i.e. it streamlines the process of maintaining and updating product information.
Thus, not only does it helps businesses easily manage their product catalogs and complex data but also ensures that customers always have access to accurate and up-to-date details.
Testing and Optimization
Salesforce Commerce also comes with built-in testing capabilities. It empowers businesses with data-driven decisions with well-targeting merchandising tactics.
They can experiment with different strategies and fine-tune their product presentations to ensure their sales numbers peak every time.
International Transactions
Who doesn’t want to go global, with Salesforce Commerce you can.
The platform supports multi-currency and multi-language options for you to reach out shoppers from across the globe.
Additionally, when this feature is combined with other tools for managing international transactions, making it easier for businesses to engage with international customers.
Seamless Omni-Channel Platform
Salesforce Commerce enables business owners to seamlessly integrate their brick-and-mortar store with an eCommerce website. Salesforce integration services leverage the cloud storage feature of the platform to create a frictionless omnichannel experience.
You can Salesforce service Cloud Implementation with any technology partner offering Salesforce Commerce Services.
Coming back to Omni-channel feature, this one is really helpful for business expansion.
Salesforce Commerce platform offers extensive omnichannel features such as order management and inventory management.
It synchronizes customer data and order information across physical and digital channels helping business offer a seamless shopping experience. A customer can buy it online and return it in the store to buy another product that better fits. This reduces the risk of errors while improving overall efficiency and shopping experience.
A Powerful SaaS Tool
Salesforce Commerce is a feature-rich Software-as-a-Service (SaaS) platform. Hence retailers get access to real-time data for online operations. Besides, an exceptionally productive sales management process gives a boost to your online business.
Great Shopping Experience
With Salesforce Commerce, retailers can offer their customers seamless shopping experience. It has features for not just buying products online but also returning them easily if they want to. Additional features include purchasing an item online and pick up the item from a nearby store.
Easy Online Store Management
Salesforce Commerce, like Magento, provides a comprehensive content management system. Additionally, you get features like operations management, search engine optimization, and customer relationship management. All these tools are compatible with almost every major operating system, which makes things even smoother.
|
Magento vs Salesforce Commerce: Comparison Table |
||
|
Feature |
Magento Commerce |
Salesforce Commerce |
|
Multi-Store Capabilities |
Manage multiple stores from one platform. |
International transactions, seamless omni-channel. |
|
Scalability and Customization |
Highly scalable, cloud-based, customizable. |
Auto-scaling, customizable, SaaS-based. |
|
Content Management |
Integrated content tools, easy integration. |
Comprehensive CMS, SEO, CRM tools. |
|
Business Intelligence (BI) |
Advanced BI for customer data and marketing. |
Built-in testing, real-time data, sales management. |
|
Mobile-Friendly |
Optimized for mobile browsing. |
Seamless experience across devices. |
|
Hosting Flexibility |
Cloud hosting with customization options. |
Fully managed SaaS hosting. |
|
Maintenance and Security |
Some internal management needed. |
Automated updates and security. |
|
Merchandising |
Efficient product catalog management. |
Robust merchandising, accurate product info. |
|
Testing and Optimization |
Relies on third-party tools. |
Built-in testing and optimization. |
|
International Transactions |
Multi-currency, multi-language support. |
Extensive global transaction support. |
|
Omni-Channel Platform |
Manages online and offline sales. |
Seamless integration of physical and digital. |
Conclusion: Magento vs Salesforce Commerce
If you’ve gone through the entire blog, you must have had a detailed idea of how Magento and Salesforce Commerce and similar and different from each other. If you’ve just skimmed through the blog, focus on the bullet points in the first part. You’ll still get a good overview of the Magento vs Salesforce Commerce.
The decision to chose a platform will finally depend on what kind of requirements you have or what problem you’re facing. If you think you’re already doing good in terms of customer engagement and online sales, ramping up things with Salesforce would be a wise decision. For that, you will have to look for reliable Salesforce development services.
However, if you need to optimize the performance of your store, or planning a new store altogether, we suggest Magento. Find out a suitable Magento development company and elaborately discuss your requirements.
FAQs
What is Commerce Cloud Salesforce?
Salesforce B2C Commerce one of the best cloud-based commerce solutions. Salesforce commerce-based solutions can transform shopping experiences across all digital channels. Salesforce Commerce provides a range of capabilities, such as marketing, merchandising, content, promotions, and customer service.
When you connect with the right Salesforce Sales Cloud Service providers they ensure your business makes the most out of these capabilities.
Is Magento cloud-based?
Magento Enterprise Cloud Edition is a powerful Platform-as-a-Service (PaaS) solution. It is Magento vs Salesforce Commerce specifically designed for Magento 2.0, its flagship eCommerce commerce platform. Magento Enterprise operates on Amazon Web Services (AWS) Cloud and has been built to operate feature-rich online stores.
How much does it cost to build a Magento website?
If you’re looking for a generic Magento website, then your store will be built at basic Magento prices. Small and medium businesses often prefer basic Magento because it gets them up and running quickly. The cost of a customized Magento store depends on your requirements.
How much does commerce cloud cost?
The cost of ownership of Salesforce and Magento Commerce Cloud depends on your requirements. These costs include licensing fees for Magento Commerce and Salesforce Commerce, development costs, and cost of plugins, etc.
OrangeMantra has made a strong presence in eCommerce space with the best Magento cloud hosting services and Salesforce Service cloud implementation.