Modern businesses are very cautious of their brand image. And this demands an increase in digital marketing services. But how can these services help you succeed in the competitive market? Digital marketing companies in India apply social strategies to align your brand with current demands. So, that your users can identify you even in a million. And if you want to know more, let’s dive in.
How Do Digital Marketing Services Help Businesses?
Digital marketing agency offers services to businesses of various sizes. Whether it’s a startup or an established business, these services create a robust presence. So, these agencies help to keep your online growth aligned with your needs.
They are digital marketing services that help your firm to shrug off the burden. Plus, these marketing agencies gain website traffic by running various campaigns. Some other benefits of partnering with digital marketing agencies:
- Strong marketing strategy
- Team of experts
- Consistent efforts
- Saves time & cost
An Overview of Digital Marketing Companies in India
With the demand to increase online presence, modern firms need these services to help. So, marketing services align the business needs with types of services. You can consult any digital marketing companies in India for your help. Here are some stats that claim:
- The digital market will grow at a CAGR of 27.4% and a 50,000 crore mark by the end of 2025.
- The market will grow at a CAGR of 30.2% to reach USD 19,268.7 million by 2028.
- eCommerce market in India shares the majority share of digital marketing to reach 71.0 billion U.S. dollars in 2024.
Services Offered by a Digital Marketing Company
The types of digital marketing offer firms to drive traffic, generate leads, and attract visitors. So, investing in the best digital agencies in India can offer you the best. Let’s look at the types you can get:
1- Website design & development
Before marketing the website design and development process is crucial. If you don’t have an engaging representation of your brand, you can’t align the marketing strategy. Plus, the design rules the success of your website.
So, the site should be responsive, user-friendly, and fit in with every device. Try to contact digital marketing companies in India for interactive web development. Because an engaging consists of:
- User-friendly layout
- Design that represents the brand
- Mobile-friendly accessibility
- Engaging media & content
- Technical on-page SEO
2- Social Media Marketing
Social media platforms are gaining popularity among modern users. Many firms understand the importance of social media marketing to gain new users. Such as Facebook, Instagram, LinkedIn, Pinterest, etc. But they are missing the X factor to spice up the strategy. So, these digital marketing companies in India can help to establish a successful business.
Because you can maintain an effective social media strategy to attract multiple visitors. They are well aware of the content to post on different platforms. And it will also help you get to the right target audience for the social media channel.
Social media marketing deals with in-depth algorithms of social platforms. And they will not post anything random on the social platforms. Because they align the strategy with the business needs. Such as reaching the right audience, post content, and attracting users. Because firms expect a boost in ROI with the right set of audiences.
3- Search Engine Optimization
Search engine traffic is a massive reason to generate half of the traffic for your business. Because the huge audience on the web is looking for products, services, brands, etc. And SEO has the main role to play to get the users to the correct information. You can also partner with SEO services in India for more assistance.
Plus, these services optimize your website to get higher ranks in the SERPs. And all these processes help you get the users attention and overall visibility. Working with an SEO agency can help you get to even the global stage.
4- Pay Per Click Advertising
Advertisements can be newspaper, television, or radio ads. But these are all the traditional types to follow. However, the mix-up of all the modern and traditional marketing can reap the benefits. Some known platforms to run PPC campaigns are Google, Instagram, or Facebook ads. And these ads work to attract traffic to your website and lead to the defined PPC costs.
The PPC services in India cost different for every user and region. You can easily drive traffic to your websites but all you need is– expertise. Moreover, PPC marketing takes the firms to the next level with an accurate strategy.
5- Email marketing
Sending emails to potential customers to entice them to become customers. However, this method is becoming more popular among businesses. But, you must partner with reliable service providers. You can target a specific group of users, build lists, and generate new leads. Try to understand your users and their demands for your brand.
You can easily segment your subscribers list to offer the products as per your needs. Out of the major marketing types, email marketing works as a finesse. You can consult email marketing services in India for more assistance. Also, get professional email copywriters to write effectively to gain traffics and leads.
6- Content marketing
Last, but not least. Content marketing is another widely used marketing type. It consists of methods for promoting businesses through various types of content. Users who are interested in reading and following the content will find their way to your brand.
It focuses to create content for videos, ads, websites, etc. You can create new content for various platforms and market it to a wider audience. And it helps to generate traffic, clicks, backlinks and leads for your firm. Or hire professional writers to help you create engaging content.
7- ORM
ORM in digital marketing stands for Online Reputation Management Services. ORM is the method of developing strategies to shape the public perception of a brand. This is about improving the online reputation of the brand. ORM helps drive public opinion about products and services offered by a business.
Online reputation management is the practice of monitoring and influencing how your company is regarded on the internet with the goal of neutralizing negative opinions and fostering favorable ones. Usually, it entails answering negative reviews, hiding undesirable search results, and erasing false information about your company.
8- CRO
CRO is an abbreviation for Conversion Rate Optimization. CRO marketing is the practice of boosting the percentage of users or website visitors who do a given action in order to improve the number of leads generated.
Conversions are the holy grail of marketers. However, the term can translate different meanings depending on your business objectives. For example, if increasing the number of sales is your priority, then the number of purchases means conversions.
CRO Services leads to highly qualified leads, boosted revenue, and reduced acquisition costs.
9- Performance Marketing
Performance marketing is an approach to digital marketing that is driven by results. Here, advertisers pay the service providers only after certain actions or outcomes are met. These actions may include anything from clicks to leads to sales, or other selected customer behaviors. This strategy is perfect for companies that want to reach a larger audience. It’s because they can pay depending on the way users interact with their content. To put it differently, it is marketing based on performance.
The term, performance marketing, first surfaced in the mid-1990s. Performance marketing is based on a number of platforms. It includes search engine marketing (SEM), social media advertising, pay-per-click (PPC) advertising, and affiliate marketing.
10- Affiliate Marketing
Affiliate marketing is a technique in which publishers earn a reward by promoting a product or service offered by another retailer or advertiser via an affiliate link. Understand it this way, the company permits individuals or businesses (affiliates) to promote and sell their products or services. In exchange, they pay a commission to such individuals on each sale. So, the affiliate receives a commission every time someone purchases using that distinct affiliate link which is linked to their recommendation.
There are three types of affiliate marketing. Unattached affiliate marketing, Related affiliate marketing, and Involved affiliate marketing.
11- Mobile Marketing
Mobile marketing is a type of marketing strategy that uses mobile channels. It makes use of mobile technology to offer targeted promotions of goods or services to users connected to mobiles. These technologies can be anything that their users use. Such as SMS and MMS messaging, mobile apps, messaging apps, and mobile-optimized browser sites, etc.
Mobile marketing is not only about sending messages. It also needs to consider how information appears on various devices. Also, the functionality of the app, and how businesses may optimize mobile data ethically to enhance customer satisfaction.
12- Video Marketing
Video marketing is a type of marketing strategy that uses videos to promote your product, brand, or services. This increases engagement and covers a wide audience as it has far more reach than the usual text content.
Businesses can include videos in their marketing strategies across various channels as well as a variety of formats to help reach and connect with audiences. Types of video marketing are Video banners, TV video ads, Live videos, sponsored videos, etc.
Video can promote an intimate bond between product and users way better than text can. Especially, if businesses include people in their videos.
13- Chatbot Marketing
Chatbot marketing is a marketing strategy that uses computer programs. These are used to automate interactions with potential customers on the website or app in order to generate sales. Whether or not your marketing and sales team is online, using chatbots in marketing plans enables businesses to qualify and interact with prospects at any time and in any capacity. Chatbots may be used to initiate interactions with website visitors, qualify leads, and even upsell clients, in a similar manner to how marketing chatbots can respond to support inquiries.
Read Also – Top 10 Software Development Companies in India 2023
List of best digital marketing companies in India
Here are some top-listed digital marketing companies in India
1- OrangeMantra
Starting the list with OrangeMantra one of the leading digital marketing companies in India to choose from. It has ranked as the best digital marketing company by Clutch in 2023, CIO Choice, and IT Top Providers Awards. And these awards speaks for its reliability, trust, and excellence in the market.
With two decades of experience, it serves valuable clients like Haldiram, Union Home, PVR, Hero, and many more. The team of digital marketing experts excels at understanding your unique needs and customizing solutions. Plus, you get winning solutions like content marketing, email marketing, SEO Services, PPC marketing services, SMM, ORM, digital analytics, etc.
2- Growth Hackers Digital
It was founded in 2017, but it competes with many well-known digital marketing agencies. For exceptional growth, they use cutting-edge technology and solutions for their clients. Because they provide services such as lead generation, sales generation, traffic conversions, and so on. As a result, this service methodology assists businesses in developing a strong online presence.
Their expert team contributes to the development of winning strategies. Furthermore, all of these factors combine to make it without a doubt one of the best digital marketing companies in India. It has offices in the United States, Singapore, Qatar, and the United Arab Emirates, among other places. Their other services include email marketing, organic SEO, affiliate marketing, and influencer marketing, all of which are of high quality.
3- Digital Experts India
Another digital marketing agency to get superior assistance for your business. Digital Experts India has paved its way to the top by offering digital marketing services to various firms. Working as a multitasking company, it assists small startups to big businesses. You will praise the complete team of this marketing agency for its credibility.
It is an award-winning digital marketing company in India that has created a strong name in the market. You get successful campaigns and attract heavy traffic that works for the business’s success. They excel at broad SMO services, email marketing, PPC advertising, SMM, SEO services, etc., and all other marketing services.
4- WebFx
Came to rise almost a decade ago, WebFx is fastly growing as the leader in marketing. The digital marketing agency offers extensive support to its clients. It has offices in Mumbai, Bangalore, and Delhi. WebFx is well-known for its award-winning digital marketing services in India for its exceptional services.
The company’s clients include well-known brand names, to whom it provides award-winning services. WebFx excels at offering the best solutions by understanding your unique business needs. Plus, security and privacy remain their unique USPs to help their reputed partners. The services are influencer outreach, online reputation management, SEO services, creative strategy, social media management, etc.
5- The NineHertz
Moving on to another successful digital agency in India NineHertz is a trustworthy service provider. Since 2008, sales traffic has increased by 55%, demonstrating their market reliability. They have established a strong market presence, which allows them to continue winning. As a result, they keep up with trends to provide you with modern marketing solutions.
The experts you’ll find here emphasize the importance of a solid foundation and a winning strategy. NineHertz focuses on the use of analytics tools in your solutions. And offers SMM, SEO, data analytics, ORM, email marketing, PPC advertising, etc. It has always been the first preference for many startups.
6- iProspect India
Presenting award-winning digital marketing solutions for over two decades now. With more than 300 employees it has won Synergy Award, Bronze, and Silver Award in Business Marketing. And these award winni solutions help to attract many reputed clients.
They have many globally reputed clients throughout their period. It offers data & analytics conversion, paid such analytics, web analytics, SEO, SMM, etc. iProspect India offers comprehensive content strategies for your business. So, that they can create a strong online presence. They excel to strengthen the bonds of prospects and clients.
7- Ogilvy Public Relations Worldwide
Looking for any extra assistance in digital marketing services? Look no further, Ogiilvy is here. Because it has been decades and is counted as the best digital marketing company in India for its services. It has offices in Chennai, India, Mumbai, and Bangalore.
The team of 1000 experts helps valuable clients with years of experience to understand their needs And assists with custom solutions. The award-winning agency has partnered with many globally reputed clients. And all are satisfied with services like brand strategy, customer engagement, SEO services in India, SMM, ORM, web design & development services, etc.
8- WATConsult
Another one of the best digital marketing agencies in India and part of the Dentsu Aegis group. They offer data-driven strategies to take your business to new heights. And even strengthen relations with your clients. The experts team you get here is equipped with years of digital marketing experience. They partnered with many national and globally reputed clients and served them satisfying solutions.
They have customized solutions for Fortune 500 companies with their digital tools. WATConsult has offices in Delhi, Mumbai, Bangalore, and many other regions. It has been awarded Adfest Bronze, IAMAI, and Digital Awards in 2019. WATConsult offers several services for your business. Such as digital analytics, SMM, online reputation management, SEO, web development, CPC, etc.
9- Dentsu Webchutney
WebChutney has been in operation for over two decades. And is one of the best digital marketing companies in India as well. The digital marketing agency is an ideal combination of technology and creativity. Because they use cutting-edge technology to create customized marketing solutions. The experts demonstrate their professionalism through their digital marketing services.
They began their journey a long time ago but did not abandon it even in the face of adversity. Webchutney has offices in Gurgaon, Mumbai, and Bangalore, among other places. In 2016, he received the Digital Agency Award and the Brand Reckoner Award. Furthermore, it is associated with many well-known brands all over the world. And excel at providing web marketing, social media marketing, SEO, online campaigns, content marketing services in India, media strategy, etc.
10- Mirum India
Last, but not least, Mirium India has served the market with its vast experience. With more than 500 employees and offices in Delhi, Mumbai, Hyderabad, Chennai. The social expert team you get with the agency offers solutions that suit your unique needs. Plus, the global presence it has made by reaching the top by serving global clients.
Mirium India excels at offering social media marketing, SEO, media strategy, digital analytics, ORM, etc. However, it has been awarded with many awards. Such as Franklin Templeton Awards, Best Brad Mobile Award, Best Social Media Innovation Awards, and more.
Pointers to consider while choosing digital marketing companies in India
Here are some valid reasons to select companies for marketing.
-
Pricing
The most crucial aspect to discuss at the foremost level is the budget. Get the pre decided things on the discussion table. Ask about how much they cost for the services. Check for the digital marketing services they offer to you. Try to look around for different agencies in the market. Because it will help you get an overview of the cost difference and how it will impact your budget. At first, you can request a quote or check their prices for various services. Expensive never means good, look for other cost features we offer.
-
Reviews
If you’ve known the agency’s name for a long time, look into their reviews. Because if it’s this reputed, then it must have reviews for its previous work. Try to get what their previous customers say about their services. Because you will put time and money when choosing these services. So, never what they sell without any proof. Spare time to interact and research the services you want to explore from them.
-
Experience
Looking for the best digital marketing agency in India? Check for the experience they hold in the niche. Try to inspect if they hold experience in digital marketing. Ask about the types of services they offer to their clients. Keep your options in hand so that you can interview them later. Analyze every aspect of their experience to get through their businesses. So, that you get genuine service providers.
-
Services
Check all the different services they can. Are they good at content, SEO, PPC, and email marketing services? Go through clients who were satisfied with these services of each type. Try to build an engaging website for your users to trust you. Ensure which field is their specialization. Interview them about the types of services they offer. And how they carry out your campaigns and ads via their expertise.
-
Consultation
Remember a reliable digital marketing agency also offers consultation to their clients. Because they prioritize your business needs and advice for any roadblocks they face. Try to analyze their weaknesses and strengths for your project. From here you get an idea of the consultation services they offer you. You even get an idea of the price they cost you on various services.
Conclusion:
Getting the right digital marketing services is a daunting task. But the above-mentioned list and factors will help you find your perfect fit. For more consideration, consult digital marketing agencies in India for your projects.
Read Also – Top eCommerce Website Development Companies In India 2023
FAQs
1- What are the benefits of digital marketing services?
In terms of services, they provide content marketing, SEO, PPC, website design and development, branding, and reporting and tracking of campaigns and performance.
2- What is the primary purpose of digital marketing services?
A digital marketing company’s main goal is to increase the number of visitors to a website and generate as many sales as possible.
3- What exactly are digital services?
The electronic delivery of information (including facts, data, opinions, and content) across multiple platforms, devices, and delivery mechanisms such as web or mobile is referred to as digital services.