Our client, Akiba is a Gabon based global interior design, architecture, and bespoke residential and commercial furniture manufacturer. The company has multiple retail stores, factories, and design studios to serve demands of global market. Unlike traditional eCommerce operations, client need a unique business model that isn’t possible with standard eCommerce solutions. They need an online store to represent every location they cater to in multiple languages and currencies. The client partnered with OrangeMantra to build online selling solution that help them to attract prospects, boost sales and retain existing customers.
Retail & FMCG
eCommerce Solutions
Furnished with deep analysis of the client’s brand and its values, goals and audience, we got to work on a bespoke Shopify platform. We’ve made luxury feel much more approachable with simple, streamlined navigation that allows users to explore products for their entire home on one site. The products are served in an approachable format to help customers to buy their dream interior in a few clicks. Overall, it’s a stylish, secure site that enables the user to get where they want to quickly. We also implemented the Wishlist feature, an intuitive module that allows users to save and return to their favorite items when they access to website. Merchants can run personalized marketing campaigns, based on shoppers’ activity. This results into more conversion and sales.
Document all parameters of the project, including design decisions, code structure, and competitor analysis. Developed technical documentation for client and non-technical documentation for end-users.
Created wireframes to outline the structure and layout of the client website. Build prototypes to analyze the user interface and interactions. Implemented feedback from stakeholders to refine the design and overall look and feel (UI).
Write code based on the approved technical design and specifications with proper coding standards and best practices. Use Git to monitor changes and manage collaborative development in well-documented manner.
Deployed the eCommerce platform at client server by deep testing and eliminating all performance and security concerns. Moreover, provided real-time support to address troubles with website performance.
Looking for a big brand transformation, moving from retail stores to the digital platform in a smooth and sophisticated manner was the real challenge. They need an out-of-the-box platform for their brand expansion but dreamt of something a little swankier. Top of their eCommerce needs was speed, a streamlined user experience, and engaging mobile performance. When it came to designing, they need a polished, premium eCommerce site that is full of elegance, showcasing their luxury product offering.
Bringing personalized user experience and ensuring a smooth shopping journey was the initial challenge. Implementing AI tools like virtual room planners to encourage buyers and enhance customer engagement.
A robust and advanced marketing strategy was missing for a successful launch and sustained growth. The brand was missing on inclusion of emerging technologies and changing consumer behaviors for long-term success in the e-commerce landscape.
Once launched, Akiba’s online presence has improved significantly, and they’re now enjoying improved sales and conversions. With integration of latest marketing trends and strategies into design process they’re getting more visitors and buyers. In the first few months of launch, the website started bringing remarkable profit. Implementation of the scalable e-commerce platform enabled the client to reach out to even wider audiences internationally and boost sales volumes, and drastically improve the online shopping experience. We worked with client to build strong brand and web presence that helped position them as marketplace leaders and encourage brand engagement.
The website contributed significantly to the overall sales, tapping into a broader customer base. The client expanded its reach to different geographical locations.
The integration of discount offers, rewards and coupons fostered customer loyalty and repeat business.
The personalized product recommendations with customer review system seamlessly impacted user engagement and satisfaction.
