Our client, Tiplur, is one of the finest and most trusted mobile platform which discovers and connects a user to licensed liquor vends in their vicinity. They have a mobile platform and looking for a significant surge in the number of app downloads and manage customer reviews. They chose OrangeMantra for ASO to rank app on Google play store and engage customers. In the starting, we optimized the title and description with relevant keywords to drive traffic to app store page. Through a meticulous ASO strategy, Tiplur sought to establish its app as the go-to platform for liquor enthusiasts and consumers looking a premium experience.
Food & Beverages, Retail & FMCG
Digital Marketing
OrangeMantra’s team used a proven ASO framework to analyze short-tail and long-tail keywords. They then focused on managing the keywords in the existing metadata. We replaced low-performing keywords with more relevant ones. The pre-optimization analysis included conversion analysis and comparison of similar apps. It became apparent that the app (Android & iOS) needed enhancement in both keywords and category rankings. In addition to tried-and-tested organic methods, we also used high-level paid app marketing techniques.
Digital marketers crafted a compelling and keyword-rich app title reflecting the brand identity and major services. Developed a concise and engaging app description, added relevant keywords for higher search rankings.
Updated app icon and visuals to align with the brand’s visual identity and stand out in search results. Added captivating screenshots and feature graphics highlighting the app’s key features and offerings.
Next, we updated the app’s metadata and content according to local preferences, including language, currency, and cultural aspects. Optimize keywords depending on the regional differences in alcohol terminology and consumption rate.
Added next-gen features to encourage satisfied users to share positive reviews and ratings on the app store. Resolve negative feedback promptly and generate opportunities to showcase improvements.
The client, a reputed mobile app platform, wanted to improve their organic acquisition on the Apple App Store and Google Play Store. The app was already launched but had low overall visibility. Downloads and engagement KPIs were not meeting expectations in target markets. The main challenge was to increase the number of app downloads, manage customer reviews, outrank the key competitors, and increase market share in the niche.
Careful selection of relevant keywords was a real challenge for improving app visibility. Integration of captivating visuals for attracting users’ attention and conveying brand identity.
Continuous updating of app metadata and visuals based on user feedback and changing trends is important for brand success. Marketing positive user reviews and managing feedback.
OrangeMantra team performed ASO, and the initial result was a significant improvement of keyword ranking on both platforms. The other key outcome of the ASO include the app’s visibility and rating improvement; substantial increase in the number of app downloads and installation; accumulated improvement in conversion by 20% for Delhi-NCR; and a dramatic rise in consistent downloads, making the app more sustainable and profitable.
The app consistently ranked higher in the search results, resulting to increased visibility. The number of organic downloads experienced a major surge, attracting both new and existing customers.
User reviews and ratings improved, reflecting a positive perception of the app’s functionality and content.
The app’s visuals conveyed the brand’s commitment to quality, contributing to improved brand image in the competitive landscape.
