Our client, General Electric (GE) is an American multinational conglomerate. They sought to revolutionize their business model by embracing digital transformation through the development of a comprehensive eCommerce website. The company aimed to grow its market presence, and ensure a seamless shopping experience for customers in the medical field. The company own a strong presence within medical equipment manufacturing niche. By teaming up with OrangeMantra, our client built a feature-rich eCommerce platform to drive prospects and boost sales.
Manufacturing
eCommerce Solutions
Considering the client’s reputation and dominance in the healthcare equipment sector, we needed to build an eCommerce website that stands out. The website would be dedicated to the GE IQ series of equipment including moisture analyzer and oxygen transmitter. A team of seasoned business analysts, eCommerce consultants, and mobile app experts quickly put concerted efforts to understand the client’s business model and requirements. They came up with a plan and design the eCommerce website. It was shared with the client and the GE representatives liked the proposed solution.
Conducted in-depth consultations with client team to understand business needs, compliance requirements, and technical specifications.
Developed an intuitive and responsive UI meeting needs of client prospects. Prioritized easy navigation, clear product categorization, and secure checkout processes.
Implemented an efficient inventory management system to ensure product availability and prevent overselling. Automated supply process for real-time updates on stock levels.
Plan and organized the deployment work to ensure performance stays intact for both seller and buyer. Real-time support is provided for elimination of performance issues.
The Healthcare Systems division of GE wanted to sell online its measurement and control instruments. But the company didn’t have a suitable eCommerce platform in place. They wanted to launch the instrument series online in the shortest timeframe possible. Since its rivals were scaling up their online business, GE didn’t want to lag.
Build an online platform to engage broader audience of healthcare professionals and organizations on global front.
Develop an intuitive and user-friendly interface to ease the process of finding and purchasing medical equipment.
The Healthcare Systems division of GE was able to launch its IQ series of equipment according to their planned timeline. With the eCommerce website in place, GE was able to strengthen its digital presence in the medical instruments market. Medical instruments sales were up by 30% a few months after the website deployment. GE established a stronger presence in digital commerce by expanding diversity of its offerings. Digital marketing helped the client quickly gain traction in terms of visibility & online sales. ROI from the eCommerce website was remarkable due to consistent online sales.
GE experienced a significant increase in customer base within the first year of launching the eCommerce platform for medical equipment selling.
GE saw a major surge in user engagement with shoppers spending desired time on the website and page views. 30% increase show a positive response to the user-centric design.
No report of security breaches or data incidents, demonstrating the effectiveness of implemented security measures and compliance protocols.
