Our client, Choko La is the pioneer in introducing pure couverture chocolates to India. The company is known to introduce beautifully handcrafted premium chocolates using superior quality ingredients from around the world. They have successfully introduced a culture of consuming bespoke chocolates and desserts. The company has grown by leaps but looking for a scalable E-commerce solution for business expansion. They partnered with OrangeMantra to migrate their website from WordPress to Magento for a fast-paced and streamlined website. Initially, we migrated their website and made necessary changes with innovative features including conditional order management.
Retail & FMCG
eCommerce Solutions
OrangeMantra developers migrated existing WordPress website to a new, innovative and scalable Magento-based e-commerce solution. We offered them solutions comprising easy loading website, simple interface and time-based order feature to meet their business objectives. The team also developed the strategies that increase the Chokola brand presence in competitive digital world.
Our design team prioritized creation of a visually stunning and luxurious website meeting client brand’s identity. High-definition images, with a sophisticated color palette were added to bring the premium nature of Choko La.
We prioritized a responsive platform to bring a personalized experience across different devices, including desktops, tablets, and smartphones. This helped client to engage customers from every possible location and make purchases conveniently.
Every single chocolate product was photographed in high quality, providing detailed descriptions to convey the ingredients and flavor profiles. A fast and user-friendly product catalog was added to provide customers real-time information.
Next, we added an advanced inventory management system supporting real-time updates on product availability. This eliminated issues like overselling and out-of-stock situation with accurate information.
The company wanted to make its eCommerce website more scalable and intuitive. Their goal was not just to make the site more dynamic but also to enhance visibility on the web. OrangeMantra’s team of developers migrated the website to Magento CMS to align with client vision and eliminate sluggishness. The major challenge was to migrate from WordPress to Magento CMS and integrate conditional-based order management.
Building an eCommerce website conveying the brand’s story and the experience of tasting premium chocolates posed a major challenge. The website should effectively meet the brand’s ethos and bring the same emotions customers experience in a physical store.
The client required a personalized experience for customers, consisting of recommendation engine. Integrating the platform with a Customer Relationship Management (CRM) system for real-time insights presented a technical challenge.
OrangeMantra designed a scalable & Magento-based E-commerce website for business expansion. The combination of luxurious design, detailed product information, and a streamlined shopping experience helped in higher number of sales and elevated customer engagement. Moreover, successful migration was the result of the scalable development process. Good branding and visual appeal resulted into market penetration and share. Online sales improved making a strong brand impact in the confectionary world.
The implementation of latest and personalized features allowed Choko La to expand its market reach. The website successfully facilitated secure transactions, enabling the brand to grow customer base and cater to chocolate enthusiasts.
Robust security features added for high-value transactions bringing confidence in customers. The secure payment and fraud detection systems contributed to trust, during the premium chocolate purchases.
The overall sales number increased significantly after the introduction of the e-commerce website development. Choko La experienced a surge in web traffic, conversion rates, and positive feedback from customers.
