Our client, PVR an entertainment service provider, needed to enrich their platform with an engaging referral program, new ticket booking, and reward points. Client have years of experience in the entertainment sector, being recognized as one of the top companies. As one of the best companies, they pursue a strategy of continuous innovation to grow loyal customer base. In the pursuit to differentiate itself and make most of the customer loyalty, the company aimed to build an automated referral and reward point system. This will engage customers as well as keep them ahead of their competitors. The entertainment company requested OrangeMantra to build an efficient application having all these crucial features.
Media & Entertainment
Enterprise Solutions, Process Transformation
OrangeMantra proactively analyzed both clients’ requirements and customer interest. First step, was to create a solution reflecting referral program, reward points and ticket booking status. Altogether, we focused on improving the revenue programs of the entertainment company by infusing reward points. Moreover, as a technology partner of the company, our team created functionality to give customers reward points, which can be received in the customer account after doing a referral. In addition, we automated all loyalty point transactions and created a script to update them.
Started with comprehensive market research to analyze customer behavior, and preferences. Analyzed competitor existing referral and reward systems to integrate unique features to eliminate pitfalls.
The development team worked closely with the client to conceptualize the desired features and functionalities. Project scope was defined, including the types of rewards, referral process, and the user experience.
Focused on iterative development cycles, starting with a MVP to test critical functionalities. Integrated the referral and reward system with PVR CRM to ensure data consistency and accommodate growth in user numbers.
Our team rolled out the referral platform for client in stages, ensuring a smooth transition and minimal disruption. Continued to offer support post-launch in case of troubles with system performance.
Encouraging users to book tickets and simplifying their on-premise experience was a major challenge. To grow customer base and sales, they wanted to enhance their customer account features with a referral program. The referral program would ensure customers can collect reward points with every order. The points can be exchanged for exclusive offers, merchandise, and/or discount codes. Additional app features they need were ticket booking, secure payments to increase customer engagement.
Merging the referral and reward point platform with PVR existing CMS posed a technical challenge. Getting real-time updates were critical for an effective rewards program strategy.
Designing a user-friendly interface addressing users needs with technological proficiency was a significant challenge. Balancing simplicity with functionality was important to encourage user engagement.
By assigning development work to OrangeMantra, our client was able to become more competitive and trustworthy company. They focused on their core tasks resulting into bringing more business value with new products, and promoting their products in new markets.
In the end, the required functionality for the referral program was successfully implemented. Customers can exchange their earned reward points for products or coupon codes which encourage them to return and get entertained. Overall, the addition of referral programs, reward points helped company experienced a huge shift in sales number and improved its operations.
PVR experienced a major surge in customer retention within three months of referral system launch. Users were more engaged with the platform, leading to a higher continued subscription.
The referral program attracted a good number of new customers after the launch of new system. This resulted in a major growth in the user base, leveraging existing customers to drive more positive reviews.
PVR received positive feedback on the simplicity and effectiveness of the referral and reward point. The user-friendly interface and clear communication was the major contributor to customer satisfaction.
