Our client, Earth Rhythm is a premier online beauty and wellness destination, started in 2019. It offers a comprehensive range of makeup, skincare, haircare, fragrances, bath and body, and luxury products for their customers at the best prices. Being a reputed brand and one-stop destination for best cosmetic products, they were looking to make a move to digital platform. The company as a whole was looking for an eCommerce platform to increase the customer base, number of sales and generate desired revenue. They needed a technology partner to integrate eCommerce in their existing business model, and thus approached OrangeMantra that could help them grow in the future endeavors.
Retail & FMCG
eCommerce Solutions
OrangeMantra assigned a team of Shopify developers to gather the exact business requirements, target audience and competitive landscape. The design team worked on the wireframes and mockups of the website’s layout, ensuring an engaging interface. Once the approval was made from the client, the code development began. Our team started with product catalog with detailed product descriptions, images, and prices. Search and filter functionality helped with fast product discovery. A secure and easy to operate shopping cart and checkout process was next on the agenda. Different payment gateways were added to process card and other online payments.
Performed market research to understand client target audience, competitors, and industry trends. Identify customer requirements and preferences to build design and functionality of the e-commerce site.
Designed a visually appealing UI/UX to bring personalized experience for visitors. Worked on smooth navigation, clear calls-to-action, and a responsive design for streamlined performance.
Performed thorough testing of client website to identify and resolve the bugs or issues. Tested functionality, performance, security, and compatibility across multiple browsers and devices.
Once testing is complete, client e-commerce website is launched. Even announced the launch through multiple channels, and monitor the website closely for any sort of issues.
With the increasing demand of online selling platforms, Earth Rhythm was looking for a strong digital presence. They wanted an eCommerce platform but have no understanding of development platforms. They have clear goal of having a website offering personalized interface and scalable feature to add products. They recognized that in today’s digital age, eye-catchy and fully functional design is an absolute must to get desired engagement and sales. Needed a smooth navigation to find products and assist users to get to know more about Earth Rhythm.
With the increasing use of mobile devices for online shopping, building effective mobile optimization was a challenge. Designing a responsive and user-friendly mobile interface needs expertise but is essential to engage broader audience.
Managing product inventory, tracking stock levels, and ensuring accurate product availability on the website troubled client with smooth business operations. Integration with inventory management systems is necessary for stock details.
The new eCommerce platform is pixel-perfect and reliable as their cosmetic brand. Today they are enjoying increased online visibility and enhanced customer engagement with easy-to-use features, reviews, and ratings. They are getting desired customer satisfaction rate due to a user-friendly and mobile-responsive appealing website. With their beautiful new Shopify store in place, their sales number is matching their retail store. We look forward to seeing their brand continue to grow and thrive. In addition, better customer engagement with improved ROI were among key benefits.
Earth Rhythm was able to attract more customers and increase sales with 24/7 business operations. Customers can buy products at any time, leading to potential revenue growth.
The client was able to scale business operations by adding products in real-time. This scalability ends into increased website traffic, ROI, sales number and transaction volumes.
Earth Rhythm with a well-developed e-commerce presence have a competitive edge. Embracing digital trends and technology positions them as forward-thinking, attracting customers to buy more.
