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Digital News Mobile App Development for a Leading Publishing Brand

Overview

Our client, a prominent print media publisher, aims to engage digital-savvy audience and extend its brand value. The goal is to build a Digital news mobile app that allows users to access and interact with diverse content, including articles, posts, and multimedia, straight from their mobile devices. The USP for the client is the fastest ground reporting of the events across the globe. With a vast network of media journalists, reporters and team, the client wants to bring every information on digital platform within seconds. They need a technology partner to convert their idea into a mobile app platform. OrangMantra fit to their needs and developed a mobile app to serve their business goal.

Industry

Professional Services

Services

Mobile Apps

Our Process

Our process started with collaboration to define the app’s requirements and features.
Our experts created user stories and prioritize features based on business goals. Next, design the app’s user interface, ensuring a clean and intuitive layout. The app had to go through multiple rounds of peak testing and stress testing. The team of OrangeMantra made sure that every part of the app is able to address millions of users per day without any glitch. Experts reduced the market time of app by 3X during with successful development and testing it over a number of users.

1
Requirements Define

Collaborated with the client to define app requirements and features. Created user stories and prioritized features aligned with the client’s business goals.

2
User Interface Design

Designed a clean and intuitive user interface displaying the brand’s trust and transparency. Guaranteed a modern look and feel to enhance the overall customer experience.

3
Peak and Stress Testing

Our experts conducted multiple rounds of peak and stress testing to ensure the app’s reliability and scalability. Worked on the potential glitches and optimized performance for millions of users daily.

4
Fast Deployment

Focused on the fast development process, reducing the time-to-market by 3X. Ensured successful testing over a diverse user base to guarantee a seamless launch.

The Problem

Being a recognized brand, the client wanted to build an app that conveys their vision of trust and transparency. They have a database of information from different parts of the world but manual operation is time-consuming and resources are wasted. Without mobile app real-time sharing of information from multiple sources was a concern. Technically, it needed usage of the right set of technologies for making the app reliable, powerful and incredible. Being first towards the digital transformation of their business model to mobile app, client needed some advanced features.

Our Role

  • Requirements Define
  • User Interface Design
  • Peak and Stress Testing
  • Fast Deployment

Project Challenges

1. Real-time Information Sharing

Facing challenges regarding real-time sharing of information from global sources. Need proper assistance to overcame challenges related to the absence of a mobile app for immediate dispersal.

2. Technological Advancements

Need proper features to align with the client’s first steps in digital transformation. Used cutting-edge technologies to make the app reliable, powerful, and feature-rich.

Results

The digital news mobile app is successfully launched, engaging desired user base. Client experiences increased engagement with its target audience. Features of subscriptions and in-app purchases generates additional revenue, and establishes a digital presence. The app popularity continues to grow based on user feedback and market trends, guaranteeing desired success. Features like category filters, content filters, helped users to get relevant information by searching in no time. Machine learning algorithm helped in improving the experience for users by recommending content in their next visit.

1. Increased Engagement

After successful launch of the digital news mobile app, client experienced a major surge in user engagement rate.

2. Revenue Generation

Implemented features like subscriptions and in-app purchases, generating additional revenue for the client.

3. Continuous Improvement

Popularity continues to grow based on user feedback and market trends. Implemented category filters, content filters, to enhance user experience.

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