Name: App Development & Digital Transformation Company
Brand: OrangeMantra
Rating: 4.8 (5600 reviews)

Overview

The brand is an Indian multinational two-wheeler manufacturing company, offering a diverse range of two-wheelers that ensure riding comfort, style, and cost-effectiveness. For over three decades, the company has showcased exceptional engineering and innovation, from manufacturing city-commuter vehicles to off-road two-wheelers. The client partnered with OrangeMantra to create a first-of-its-kind online marketplace, where the company could sell products using a blend of B2B and B2C eCommerce approaches.

Industry

Automotive

Services

eCommerce Solutions

Our Process

OrangeMantra’s experienced developers began with a competitive strategy, starting the project by analyzing the client’s business model, including digital functions. Throughout the process, we continuously added features that enhanced the experience for both dealers and customers.

We also ensured the platform catered to a diverse customer base across India, considering both digital and physical presence. Our approach clearly defined the brand’s position as a leading OEM for selling two-wheelers, accessories, and spare parts. Through close collaboration across teams in requirements gathering, development, design, and deployment, we successfully created a customer- and dealer-centric online portal, which was rolled out across India.

Client Consultation

The team held in-depth discussions with the client to understand their business objectives, target audience, and specific requirements for the online marketplace.

Design & Development

Focused on building a user-friendly interface that caters to both individual customers and B2B clients. Developed features such as product information, and a secure checkout process.

End-to-End Testing

Conducted multiple testings of the whole marketplace, ensuring functionality, security, and a streamlined user experience. Addressed possible issues during the testing phase.

Deployment

Deployed the customer and dealer-centric eShop portal across India, ensuring accessibility and functionality for users nationwide.

The Problem

The brand faced the significant challenge of establishing itself as the first-ever OEM managing its own eCommerce platform. As a leading two-wheeler giant, the company aimed to cater to a wide range of vehicle, spare parts, and accessories needs. Additionally, it sought to meet B2B sector demands, enabling auto-dealers to purchase genuine parts for the bikes and scooters online in bulk. The goal was to launch a unified online store for both B2C and B2B segments. However, delivering an intuitive and seamless user experience across both categories required specialized expertise and design skills.

Project Challenges

1.B2C and B2B Balance

Balancing the platform’s features to cater to both individual consumers and B2B clients, ensuring a user-friendly experience for both segments.

2.Security and Compliance

Ensuring the security of critical customer data, payment transactions, and compliance with industry regulations and data protection standards.

Results

OrangeMantra’s client-centric and strategic, tech-driven initiatives helped the brand achieve a significant boost in sales once again. With our efforts, the company strengthened its position as the leading two-wheeler manufacturer in India and gained global recognition. Through OrangeMantra’s industry-leading services, the brand enhanced its online visibility and customer engagement. Our custom solution enabled the client to successfully enter the online spare parts market while preserving its strong presence as an offline seller. Additionally, improved customer engagement through online orders and doorstep delivery were key outcomes of this collaboration.

1.Increased Sales Position

The brand saw a significant surge in sales, solidifying its position as a leading two-wheeler manufacturing company both in India and globally.

2.Broadened Customer Base

The innovative online marketplace attracted a diverse customer base, highlighting the brand’s excellence in product offerings and expanding its reach.

3.Digital Expansion

The solution allowed the brand to successfully enter the online spare parts and accessories market, complementing its strong offline reputation.

First-Ever OEM-Owned Online Marketplace for Two-Wheelers & Spares