Our client, a well-established regional FMCG brand, recognized the growing trend of online grocery shopping. They were looking to offer customers an innovative and convenient means to buy groceries. With the aim of staying competitive in the evolving modern buying landscape, the client planned to invest in the development of a comprehensive grocery app. This would revolutionize the shopping experience for its customers. They were looking to right technology partner that excel in such service. OrangeMantra was the right fit for building on-demand grocery app for the client.
Retail & FMCG
Mobile Apps
The client partnered with our team to develop an On-demand grocery app. Our team performed multiple sessions with client to gather requirements, market behavior and overall competitor analysis. Our approach was to build an app which was supported by both iOS and Android platforms. After getting approval for the app design, our development team went ahead to create one that ran seamlessly.
Conducted market analysis to understand customer behavior, preferences, and features to add in a grocery shopping app. The findings assisted in adding advanced features and functionalities of the app.
Developed a user-friendly and engaging grocery app with features like easy navigation, a visually appealing interface, and convenient features like product search, personalized shopping lists, and more.
Implemented an AI-powered recommendation engine to suggest products as per customer preferences and purchase history. The app also included targeted promotions, discounts, and personalized offers for engagement.
Added multiple secure payment options, including credit/debit cards, digital wallets, and COD. Prioritized encryption measures and SSL to boost security of customer information.
Since there were several competing apps in the market, the true challenge was to have a differentiated one that made the business better than the competitors. Further, excellent and varied features were required to ensure that the customers chose the client’s app over the similar alternatives. Here were some features it required to match the expectations of the consumers and get a competitive advantage as well.
The real challenge for the client was to have a platform for customers offering fast product browsing, selection, and buying process. Add a user-friendly interface for personalized navigation and product search.
Next challenge was to build a robust inventory management system for accurate and real-time product availability. Having synchronization between the app and the physical stores helps in elimination of discrepancies.
We committed to a deadline for delivering the app and did it successfully within the timelines. The client was satisfied with the product as it matched their vision and requirements. Further, it went down well with the customers and drove a large number of downloads for the client. Also, the results in the form of revenue and retention were considerably impressive.
The grocery app significantly increased client sales by engaging broader customer base. The app’s accessibility attracted new customers and retained existing ones.
The personalized features, recommendations, assisted in customer engagement. Customers loved personalized offers, order tracking, seamless shopping experience leading to increased app usage and repeat purchases.
The integration of inventory streamlined operations. Real-time updates on product availability, tracking of orders, and fast delivery logistics lowered operational costs. The combination of personalized offers, and a secure payment increased customer loyalty.
