The client runs a clothing store that sells luxury fashion wearables, bags, foot wears and many others. Established in 2017, the business has been operating for nearly 5 years. Currently, their portfolio range consists of 500+ products. Now the client wishes to build an online store to sell their product to different parts of the country. To do this, they needed a user-friendly platform to offer an intuitive, powerful, and advanced backend. However, the only challenge was, they have no technology partner to assist them in their eCommerce journey. After reaching out to different vendors, they contacted OrangeMantra team. They wanted to build their store quickly, and our team suggested WordPress platform to build their eCommerce store. Our technical team found that using the WooCommerce plugin to build the store was the best option since it has secure payment features.
Retail & FMCG
eCommerce Solutions
We took all the stakeholders into confidence and initiated the eCommerce development process. During the requirement audit, we fixed the irregularities as well as repackaged the content to meet the requirements. Their sales and finance executives were involved throughout the process, and we WordPress platform based on their requirements. WooCommerce plugin was installed on the website to build the needed functionalities and integrate them with the store backend. The online store have a Homepage/Landing page that includes banners, deals, trending apparels, best sellers, and other related sections like Sign up/sign in, my account section, search bar, shopping cart etc. There is a product listing page that offer a wholesome view of the respective category/subcategory apparel. The product information page give a view of the respective product details. There is a shopping cart page, where all the products added to the cart are shown. On the checkout page, a customer is required to fill in necessary information like name, address, email and delivery details.
Conduct thorough competitor analysis to understand their strategy, target audience, and current industry trends. Documented the unique selling propositions the competitors are implementing to stay ahead.
Focused on responsive design that ensures a personalized user experience across different devices, including desktops, tablets, and smartphones. Mobile responsiveness is important given the increasing use of mobile shopping.
Performed deep testing of the website’s functionality, performance, and security elements. Tested on different devices like mobile, tablets and browsers to ensure a consistent and positive user experience.
Our team focused on a strategic launch for client e-commerce website. Worked on the digital marketing channels like social media, email campaigns, and partnerships to generate traffic to client site.
Client is a popular fashion brand and highly admired among users. They already have multiple stores but looking to revamp the whole business operation with eCommerce website. They need to build a more personalized experience for its sellers, while harmonizing its data internally. They were looking for an optimized eStore solution that could ensure consistent product presentation with features, to support sales and marketing. Being a non-techy brand the main challenge was to create a database of products and sync them with the website.
Client was facing challenges to comply with different legal requirements, including data protection laws, privacy regulations, and online consumer rights.
Organizing and managing product details like information, images, and inventory was challenging, especially for client having large data sets.
The final outcome was a pixel-perfect eCommerce store with eye-catchy product images in it. The website served the business objective and customer journeys as per the guidelines and benchmark set by the stakeholders. The newly-built clothing and fashion store was a perfect blend of WordPress features and beauty. Front-end of the online store looks stunning and offers a strong visual appeal with sliders, images and product description. Running campaigns, putting banners, delivering to multiple locations and attracting customers is also super-easy with OrangeMantra incomparable awesomeness.
Amirtha team experienced a broader reach and continuous accessibility with new eCommerce platform, resulting into higher number of sales and revenue.
Client have access to different analytics tools that provide valuable insights into customer behavior, preferences, and buying patterns for strategy building.
Ecommerce platform helped client to reduce operational cost by eliminating expenses related to rent, utilities, and additional staff, and focus more on marketing.
