Studio Desk is serving music industry for more than 30 years. Their main goal is to create quality, practical, well-designed, and ergonomic products that last for decades. To be competitive and constantly follow current trends, they go hand-in-hand with ever-changing technology. They have wide range of desks and tables for music lovers, hobbyists, and professionals in all levels of the audio and video industry. They have an e-commerce business operating on the Shopify platform, specializing in trendy music furniture accessories. Despite having a steady flow of website traffic, Studio Desk was facing a significant challenge with abandoned shopping carts, leading to lost potential sales. The client approached our OrangeMantra development team with the goal of creating a Shopify custom app to integrate in the website to recover abandoned carts and improve overall conversion rates.
Retail & FMCG
eCommerce Solutions
Our Shopify development team performed a thorough analysis of Studio Desk requirements. Key features identified for the custom application included:
The team developed a custom Shopify application with the help of Shopify’s API.
The application underwent rigorous testing for optimized performance at various browsers, responsiveness on mobile devices. Upon successful testing, the application was integrated to Studio Desk Shopify store. The deployment included seamless integration with the existing checkout process for personalized user experience.
Employed Shopify’s API to smoothly integrate the Abandoned Cart Recovery App with the client eCommerce website, allowing real-time access to data insights.
Build a clean and advanced dashboard within the Shopify admin for client to keep a check on abandoned carts, create recovery strategies, and track performance.
Integrated automated email recovery notification to send personalized and timely reminders to customers abandoned their carts, encouraging them to make purchase.
Inclusion of machine learning algorithms helped in analysis of customer behavior and shoot customize recovery messages with personalized product recommendations.
The primary challenge was to address the high rate of abandoned carts on the Studio Desk Store website. Customers were leaving items in their carts without completing the checkout process, resulting in lost sales opportunities. The client needed a a solution to automatically push these carts and encourage users to complete purchases. They need a custom application solution that not only reminded users of their abandoned carts but also provided additional incentives and features to encourage completion. They need an email service to engage customers by sending discount offers.
Building a system that dynamically calculates discounts or offers depending on factors like cart value, customer buying history, or specific promotions.
Making sure that the app follows data protection regulations, especially when handling sensitive customer information in recovery communication is a challenge.
Post-implementation, Studio Desk experienced a significant reduction in abandoned carts and a rapid surge in overall conversion rates. The automated cart recovery emails, coupled with personalized discounts, was a game changing strategy in re-engaging users and encouraging them to complete their purchases. The custom Shopify application was designed for scalability and adaptability. Continuous updates and improvements were planned depending on the user feedback, emerging trends, and changes in the eCommerce landscape to ensure long-term effectiveness.
Studio desk experienced major drop in cart abandonment rates and a higher conversion percentage with addition of Abandoned Cart Recovery App.
The automated generated emails helped many customers to return and complete their purchases, resulting into increased revenue for the client.
Personalized and targeted marketing strategies helped to grow customer engagement, building a trustworthy relationship between client and its customers.
