The client wanted an e-commerce solution to fulfill their business objective of extending their reach to the online selling channel. The online store they visualized needed to have a customer interface that replicated the finesse of their brand along with a back-end process that simplified online selling for them. They chose OrangeMantra to modernize and harmonize their existing product line. In the starting, we developed a more personalized E-commerce portal with robust features.
Retail & FMCG
eCommerce Solutions
We listened to the client requirements carefully and gathered their idea. After that started analyzing the architecture of the website for their business model. We documented and suggested the best features within the website. Our team designed architecture and user experience to make the menu section and add order to cart quickly and conveniently.
Considering the myriad requirements, we chose Magento for developing the client’s stores. Besides creating exceptionally appealing stores, we enriched them with features like secure checkout, multiple payment options, social login, responsiveness, and more. We also strengthened the backend systems with robust catalog, inventory, and order management processes.
Conducted in-depth discussions to understand brand identity, target audience, and business needs. Integrated a comprehensive list of features to meet business goals.
UI/UX designers focused on creation of a responsive and visually appealing design. Guaranteed seamless navigation across desktops, tablets, and mobile devices.
Focused on a user-friendly product search feature to enhance product search. Created an engaging platform having high-quality visuals and descriptions.
Integrated secure payment gateways to bring smooth and secure transactions. Streamlined the whole checkout process, lowering cart abandonment rates.
The challenge was to create online stores that matched the aura of its brands. Additionally, the stores needed to be empowered with shopping experiences that were good enough to meet the expectations of the modern generation shoppers. Having a robust order management system and delivering top-notch performance all the time were other challenges that needed to be addressed.
The real challenge was to build a visually appealing and user-friendly e-commerce store that syncs with brand.
Need to build a responsive design to guarantee an optimal shopping experience across different devices.
The Magento stores we created enabled them to deliver unified experiences for the customers across online and offline selling channels. The client has made their business future-ready by stepping into the e-commerce landscape with a presence that is as impressive as their offline presence. 40% increase in their gross revenues. 60%increase in new customers. Significant increase in new customers with high retain rate.
A visually stunning and user-friendly e-commerce store that reflects the fashion brand helped to surge the website traffic and enhanced customer engagement.
Smooth navigation and a responsive design ended into higher conversion rates. Successful integration of marketing strategies ended into increased sales.
The secure payment gateways helped in reducing cart abandonment rates. Positive customer reviews helped build trust among prospects.
