Panasonic Corporation is a worldwide leader in the electronic industry. It develops diverse electronics technologies and solutions for customers in the consumer electronics. Panasonic Industrial Devices offers a different range of electronic components, including capacitors, RF modules, connectors, thermal protection, resistors, and more. Though they had a marketplace website for sellers, it lacked the desired user experience. The company wanted to revamp the platform for delivering efficient performance and superior UX. To meet their objective, they approached OrangeMantra for a more tech-savvy and user-focused marketplace solution that could ensure consistent product presentation and support sales and marketing. Our early goal was to create a more personalized marketplace experience while harmonizing its data internally.
Manufacturing
eCommerce Solutions
The client’s challenges were clear from the start. They wanted to maintain the existing marketplace solution to increase their website performance. Our team of developers studied their existing code and modules thoroughly to understand their requirements. They were looking for the most appropriate platform to grow their business sales. Thus to meet the expectations, the OrangeMantra team had to study the impact of code changes. With the help of our years of experience in the CMS-based solutions, we suggested a complete revamp of existing marketplace solution. This consist of an exceptional CMS capabilities and cutting-edge technology for smooth seller journey through the online marketplace.
The team realized that the existing marketplace required some critical feature enhancements and performance optimization to support the client’s business goals.
Being a maintenance project, started with the improvement in code and module by understanding its impact. Created a code review document and suggested add-ons for conversion.
The team optimized the marketplace to overcome the peak time performance issue. They identified the underlying issue to revamp it. This helped to eliminate server downtime due to peak time load.
Deployed the Panasonic eCommerce platform at their server by ensuring performance is optimized without any vulnerability concerns. Moreover, provided real-time support during troubles.
Building eCommerce website for growth and increased traffic, especially during peak seasons or promotional events was a real challenge.
Creating an intuitive and user-friendly interface that encourages streamlined navigation and a personalized shopping experience.
With a successful redesign and revamp of existing marketplace platform, the website is now highly optimized for streamlined performance. It is equipped to handle multi-channel inventory, orders, and sales in an automated manner. The simple and revamp website have led to higher number of orders, increased conversion rate, push notifications for sellers, fast reporting with simplified return/refund policy.
The online marketplace engaged a broader customer base, including tech-savvy consumers who preferred buying online.
Simplified and fast customization resulted in a diverse range of electronic products, offering customers more choices in real-time.
The platform experienced a significant increase in sales, contributing to overall revenue growth for Panasonic.
