The Problem
Our client, a leading player in the retail sector, recognized the need to enhance its sales performance and motivate its sales teams to achieve higher targets. They were using manual incentive programs for sales team. This was inefficient and lacked the flexibility required to meet the dynamic retail industry. To address these challenges, the retail firm decided to invest in a custom Sales Incentive Platform. OrangeMantra was the right technology partner to build a sales incentive platform to transform their business model.
Retail & FMCG
Enterprise Solutions, Process Transformation
The Retail firm connected with our team to create a modern Sales Incentive Platform. The solution includes of different features:
The platform developed was capable to automate the calculation of incentives depending on different performance metrics, including sales targets, product categories, and customer satisfaction scores.
Integration of a dynamic incentive structure helped with real-time adjustments, supporting the company to respond swiftly to market changes and promote specific products.
A comprehensive dashboard assisted with real-time insights into individual and team performance, helping sales managers and stakeholders to make informed decisions and identify areas for improvement.
The platform comprised of gamification features to make the incentive program engaging and competitive, fostering a culture of healthy competition within the sales teams.
The existing incentive platform relied heavily on manual calculations, resulting into errors and delayed payments. The sales team lacked motivation due to the complex incentive process.
The current system was not adapting to scale with the growing number of products, sales channels, and an expanding sales force. This impacting their performance and lowering overall sales.
The development of a custom Sales Incentive Platform was a major addition for Retail giant transformation. Moving from traditional process to next-gen platform was really useful in terms of improving sales performance, fostering a culture of motivation and innovation. The success of the project positioned Retail firm as an industry leader with a dynamic and responsive sales management.
The automated and dynamic structure of the platform led to a major surge in the sales performance, with sales representatives actively working towards achieving and exceeding targets.
The addition of gamification helped and real-time performance feedback was a major surge for the motivation levels of the sales teams, resulting in improved customer interactions and satisfaction.
The automated calculations eliminated errors in terms of the incentive payouts, ensuring timely and accurate compensation for the sales teams. The platform’s scalability allowed client to expand its product range without impacting performance.
