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Setting the India’s Leading Automotive Retailer Eicher Up for E-Commerce Success

Overview

Incorporated in early 1982, our client Eicher, is a leading automobile manufacturing brand of the Indian automobile industry. They focus on meeting customer needs through an extensive selection of quality truck parts, automotive electronics, automation products, truck spare parts, and accessories to buyers and distributors. The company has grown by leaps but looking for a scalable E-commerce solution for business expansion. They needed an eCommerce solution for online product ordering. Customers should have the option of buying products from different set of categories with secure online transactions. Distributed management system for distributors to manage and timely delivery of product to customers. The client partnered with OrangeMantra to build an eCommerce portal that help them to engage prospects, grow sales and retain existing customers.

Industry

Automotive

Services

eCommerce Solutions

Our Process

Despite high skill and knowledge requirements for candidates, in just a week, we managed to set up an experienced Magento team well-versed in the client requirements. Our team have dealt with a variety of Magento use cases in automobile industry and have proven qualified to solve complex problems. Customers have feature to search for accessories and replacement parts in a new way, regardless of time or location. The solution is integrated with a user-friendly and secure payment gateway that supports them to pay for products without any troubles. Distributors can maintain track of inventories, and customers order, as well as get real-time data insights.

1
Conceptualization

Our team brainstormed with the client to understand business needs and the goals it aims to achieve. Find out relevant technology for the development work and latest trends.

2
Design

Design the user interface (UI) and user experience (UX) bringing personalized features to meet client needs. Focused on the visual elements for soothing navigation.

3
Development

Flawless code creation for the eCommerce platform development based on the business needs. Worked on the international standards with Agile technique.

4
Deployment

Deployed the eCommerce platform with utmost care by keeping a check on the performance and security. Moreover, provided real-time support when experienced troubles.

Our Role

  • Conceptualization
  • Design
  • Development
  • Deployment

Project Challenges

1.User Experience

Providing an immersive and personalized user experience, comparable to the in-person showroom experience, was significant for customer satisfaction.

2.Complex Product Showcase

Showcasing alluring automobile features, specifications, and customization features presented a major challenge due to the products complexity.

Results

Our eCommerce solution assisted Eicher to meet their needs. Our engaging solution is adaptable to their needs and suitable with their working environment. We were able to deliver the solution on schedule because of our technical expertise and management skills. Our team has assisted clients in achieving their demands and strategic goals, as well as their effectiveness and efficiency. Magento solution helped our client to expand their digital presence faster and hold the lead among established brands. The use of Magento technology enables our client to keep up their momentum and consistently win over the competition.

1.Personalized Customer Experience

The customization tools and virtual experiences resulted into personalized experience, encouraging customers to buy more.

2.Secure Transactions

The advanced security features instilled confidence in customers, resulting into a major surge in online transactions for high-value purchases.

3.Improved Brand Loyalty

The online platform, provided with 24/7 customer support, contributed to increased customer satisfaction, raising brand loyalty.

Our clients absolutely love us