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Created a digital platform for the fastest-growing nutrition and online supplement store

Overview

Our client, Strength India had a wide range of products for health, wellness, fitness, bodybuilding, and growth nutrition. To make their products easy to purchase and accessible all over India, they reached OrangeMantra for a digital solution to build their online presence. Our team suggested Shopify platform to build a customized eCommerce website while harmonizing their product data and supply chain.

Industry

Healthcare

Services

eCommerce Solutions

Our Process

OrangeMantra team of Shopify developers created a highly-scalable, next-gen, and UI-rich eCommerce platform. The goal was to make our client’s products and services available to a large number of audiences while boosting their business expansion. With an easy-loading eCommerce website and feature-rich interface, Strength India can seamlessly handle time-and-location-based dietary supplement orders.

1
Website Design

We started by conducting a thorough analysis of Strength India identity, target audience, and competitors. Our focus was on visually appealing website design to enhance user experience and sync with the company’s commitment to health and wellness.

2
E-commerce Platform Integration

We integrated a scalable and secure eCommerce platform, providing customers with a user-friendly interface for fast browsing, product selection, and guest checkout. The platform was capable to handle a large product catalog with simplicity.

3
Content Addition

Our team added section for health-related articles, blogs, and information into the website. This was crucial and valuable for customers but also positioned client as an authority in the health and wellness industry.

4
Mobile Optimization

Recognizing the importance of mobile accessibility, our eCommerce team implemented responsive design principles, guaranteeing that the website delivered an optimal experience across all mobile devices.

Our Role

  • Website Design
  • Ecommerce Platform Integration
  • Content Addition
  • Mobile Optimization

Project Challenges

1.Limited Reachv

The client was following conventional business model having limited e-commerce functionalities, making it challenging for them to engage prospects and grow brand.

2.Personalized Services

Personalized recommendations and features to serve unique needs of buyers. Ensure a personalized online shopping experience with smooth navigation and secure checkout.

Results

Strength India has an eCommerce platform where they can sell and help the country stay healthy and fit. They can now ensure that only the authentic supplements are delivered through the entire supply chain. After all, customer satisfaction and happiness are paramount for them. Good branding strategies and appealing visuals have improved both online and offline sales of the brand.

1.Enhanced User Experience

The development of website significantly improved user engagement and satisfaction, resulting into a 30% growth in average session duration.

2.Increased Conversions

The user-friendly eCommerce platform helped Strength India to a 20% increase in conversion rates. Friendly interface help to smoothly browse products, obtain information.

3.Mobile Traffic Growth

Mobile optimization assisted in a 15% growth in mobile traffic, catering to the growing number of users accessing the website through smartphones and tablets.

Our clients absolutely love us