A successful product launch requires more than just creating a new product line; it also involves creating awareness and buzz for the upcoming products ahead of their release. A content-based strategy using CMS microsites that educate, excite, and engage the core audience plays a key role in leveraging the product and brand. The idea is to choose the right CMS platform that enables impressive presentation of content so that it connects with the audience and drives recall value for the brand. More critically, the microsite is built on a populae CMS, so that it could be handed off easily to other contributors in the future.

Micro Sites and CMS