The community is India’s first corporate service brand that answers all queries related to child nutrition. It is in the form of a mobile-first website that revolutionizes how mothers feed, and cook for their children upto 12yrs of age. Mothers who are a part of the community can access a Growth Tracker to track how their children are growing, in relation to a database of Indian Academy of Pediatrics. The service gives specialized Custom Meal Plans that are personalized for food allergies and regional preferences. There is a Food Diary where moms can document the daily diet of the children and generate a Nutrition Score. The community offers bite-sized and simple content that answers daily nutrition questions – recipes, nutrition facts, tiffin recipes, tips to get fussy eaters to eat. A live chat functionality allows consumers to chat with nutrition experts.