Getting started with eCommerce development in India is one way of extending the business reach and offering products widely. Enable a blogging functionality to share relevant product information and create a brand’s trust factor to generate more leads.
Creating an online shopping business is simple these days. But generating the requires set of sales, revenue, and trust factor is difficult. It takes more than just adding rich features and creating interactive UI on the store to generate sales patterns.
Driving more traffic on your eCommerce platform is one of the essential ways to bring conversions. And that’s why, you can have a bunch of digital marketing services enabled to increase traffic, visits, and conversions.
Blogging is a great source of traffic and a promising channel to generate sales. Mention not to say, it is becoming a powerful marketing tool today. Adding informational, creative, and product-related blogs helps build trust among customers. It will be your brand marketing tool within the minimal budget to extend more about your offerings.
In this blog, we will break down the importance of performing blogging on your eCommerce store. How does it help to generate trust factors and convert readers into customers?
Let’s get started on the same.
Why blogging essential for eCommerce business?
As a new eCommerce entrepreneur, you might have several responsibilities and tasks to take care of. Your hands are full of different tasks like sourcing products, managing inventory, ensuring hassle-free shipping, fulfilling orders, etc.
Amid all that, you cannot ignore the relative importance of marketing your eCommerce business. And that too with the help of blogging and sharing relevant information with the target segment.
By actively engaging in eCommerce website blog writing and marketing activity, you ensure:
- Build brand’s thought leadership: With the help of blogging, share valuable product-related tips, tricks, tutorials, and more. Share extensive knowledge regarding how to use, buy, get discounts, and find relevant products through user-friendly blogging. If you are an expert in your niche, then share news and knowledge-related blog posts to create a leadership impact. Overall, publishing valuable content on your eCommerce platform brings a trust factor.
- Provide product information: Blogging is a beneficial way to introduce new products and provide in-depth usage and other factors. Creating user-friendly and easy-to-understand product-based blogs is beneficial in informing target customers. And further, showcase your niche in the marketplace and create a trust factor among all.
- Enrich your SEO efforts: In reality, 33% of Google Search is related to the eCommerce website. Thus, blogging is an essential digital marketing activity to increase website traffic, improve traction, and lead to more conversion. With the help of blog posts, attract more customers to drop on your platform and compel them to buy from you.
- Inspires brand loyalty: No doubt posting related blogs will create a credible position for your brand. Customers will trust your eCommerce website based on quality blogs and become avid readers to find something new. On top of that, it leads to more sign-ups to the email list while allowing you to reach more customers. Moreover, share deals and discounts with a new addition and old customers to increase the overall sales patterns.
Five benefits of blogging for an eCommerce platform
Now in this part, you will have a better idea as to why blogging is essential for an eCommerce business to get more conversions.
1. Blogging helps create your brand’s buzz
Blogging creates a buzzing business among competitors and customers. Though, it’s normal for enterprises to do blogging. Still, it has the relevance to inform and educate interested customers. At present, more than 600 million active blog sites are available today. Most are personal blogs, while the remaining belong to different companies.
Despite such an extensive figure, blogging does help your eCommerce business appears class apart. Still create a buzz for your eCommerce brand by posting relevant, informative, and entertaining blogs. In addition, write persuasive words in your blog posts to generate readers’ attention and convert more leads.
2. Increase eCommerce platform traffic
Blogging is directly linked with SEO activity to increase website traffic. Every time you create and publish a blog post, an additional page gets indexed on your website. That means another opportunity to appear on the search engine page result. Thus, ultimately driving more traffic to your website.
In general, blogging is one more cue to Google and increases your brand’s presence among the
target customers. More people find your blog, read, and visit the website ultimately traffic gets increases to an optimum extent.
3. Convert traffic into leads
From the above point, it’s clear to increase website traffic with blogging. An additional way out is converting visitors reading the blog into potential customers. Just like every blog post is an opportunity to get another page gets indexed. In the same manner, blogs provide an opportunity to convert and generate possible leads.
Lead generation through blogging on the eCommerce platform works straight in terms of adding Call to Action, relevant information, and graphics. Specifically, CTA’s you add must redirect your readers to product pages, whitepapers, fact sheets, discount pages, and more.
Just remember the following cycle of blogging generating quality leads.
- Posting a blog
- Visitors come to the website
- Visitor sees the call to action
- Click on the CTA and be redirected to the landing page
- Fills out the form and receive a free offer
4. Help your readers and customers
Posting useful and informational blogs not only helps readers to find some relevant details. It further helps in solving rising issues of customers regarding particular products or issues. With blogging, you can provide a viable solution to your interested customers and enable them to buy products from you. Creating eCommerce blogs is more like a motivational strategy for your brand to garner’s reader’s attention and solve their issues.
Create DIY and instructional-based blogs on the eCommerce platform and help readers to trust your brand. In this way, create a trust factor with your targetted customers, ensure long-term retention factor, and improve sales.
5. Repurpose social media content
Ecommerce blogging is linked directly with your social media. Every time you create a blog post, people share the same on social media to increase reach and exposure to an extended audience. Thus, it provides an opportunity to reach your business among more people and increase your conversion chance. Strengthen your social media reach by posting a short blog post snippet and redirecting the same on that particular link. It will help your brand gather more traction, visits, traffic, and leads.
Concluding Thoughts
Blogging on your eCommerce platform is an essential way to generate the brand’s trust factor, increase traffic, and generate more leads. Hire eCommerce developer to build an interactive platform along with the functionality to post informative and quality blogs. Make use of the technically rich eCommerce platform to sell products extensively and market best with blogging to increase. Therefore, get in touch with eCommerce experts at OrangeMantra, not just to create an eCommerce platform but also to start blogging.
Frequently Asked Questions
1. Should an eCommerce site have a blog?
Yes, an eCommerce site should have a separate blog section that must comprise product-related, general queries, and industry-related blog posts. The primary purpose of having a blog on an eCommerce site is to share relevant information with customers to build a strong trust factor. Also, create a strengthened brand presence and provide end-to-end information to customers with ease.
2. What types of blogs are best for an eCommerce site?
It can be any type of blog to post on an eCommerce site. Most commonly, blogs must be related to product offerings, tips & tricks, general issues, industry-related news, reports, new launch, and more. Depending on your requirement, post anything related to your business and user’s interest.
3. How many blogs required?
There is no such particular number of blogs to post on your eCommerce platform. You must consider posting regular posts to create additional backlinks for the platform and increase the overall conversion.
