Haldiram’s is one of the largest and most popular brands of Indian sweets, snacks, wraps, and frozen food, among others. Since its inception in 1937, Haldiram’s has grown at a rapid pace over the years and was crowned as India’s largest snack company. Its products are currently available in more than 80 countries. Our partnership with Haldiram’s has been for over two decades and we continue to cater to their business needs and objectives. The client approached OrangeMantra team to rapidly develop and maintain their business website and several applications for ensuring a competitive digital presence.
Enterprise Solutions, Web Solutions
Our team of business analysts, eCommerce consultants, web as well as mobile app developers quickly analyzed the client’s business requirements. They evaluated and filtered out the most relevant requirements along with technical requirements. Then we established the feasible time frame and scopes of features and functionalities. Our competent web developers and mobile app developers discussed possible development options in terms of technical specifics.
Our team articulate the purpose of the digital platform and the goals it aims to achieve. Identify the business needs and analyze what competitors are implementing.
Design the user interface (UI) and user experience (UX) of the digital platform to meet client needs. Focused on the best color combination, typography, and visual elements.
Code is developed for the digital platform based on the technical needs. Worked on the best practices and followed Agile methodology for comprehensive development.
Prepare the digital platform for integration with the client business needs by optimizing performance and security. Moreover, monitor the website performance and user feedback.
Being a reputed restaurant brand, client was looking to build a scalable website, and above-all build brand presence. Our client, took on the mission to build an online platform for their daily business operation. To establish a digital platform, our client’s goal was to build website and mobile app that would serve vast inventory, order and sales data. All they needed was a recognized expert in digital transformation to make their vision a reality. As part of the digitalization plan, the website aimed to eliminate all paper-based work and processes to online services. This would provide different departments ranging from sales, inventory, manufacturing, accounts a single source of information. In addition, a secure payment process was also needed for customer data safety.
Haldiram’s existing process was manually operated resulting into errors and impacting overall efficiency. Need automation to boost productivity and reduce operational cost.
Being a reputed brand the online presence was not as per the competitors and business needs. The restaurant had minimal online visibility, making it challenging to engage prospects.
Our innovative and custom-built digital solutions enabled the client to efficiently manage its business at all levels and scale its business seamlessly and effectively. Cutting-edge technologies and trends-driven functionalities allowed Haldiram’s to offer personalized experiences, promote business effectively, and maximize business revenue. In addition, customer relationship, workforce productivity, and business revenue improved significantly. Better order and inventory management with accurate reporting helped Haldiram to improve market share and profitability.
The digital platform assisted client to improve the overall customer experience, offering easy access to menus, smooth ordering, and convenient reservations.
The client’s online presence expanded, reaching target audience in a smooth manner through the website and social media integration.
The implementation of online platform for Haldiram contributed to a rapid surge in sales, particularly for takeout and delivery.
