Our client, Anita Dongre, is one of the India’s leading fashion designers. Her signature stylereflects an affinity for ethnic craft tradition combined with a modern aesthetic. Being aninfluential designer in the fashion industry, House of Anita Dongre, currently accommodates AND(western wear), Global Desi (boho-chic brand inspired by the folk tales of India), Grassroot(handcrafted wear), and her signature label ANITA DONGRE.
Managing multiple sister brands and being recognized without a digital solution is a challengingjob for the client. Plus, the lack of modern IT infrastructure made the problems moreoverwhelming. It compelled the client to look for a digital solutions provider to modernize theirapplication development and maintenance processes. OrangeMantra redesign the existingwebsite and mobile app to stay competitive on digital front and match fashion-savvy consumers’expectations.
Retail
Mobile Apps
We gained a deep understanding of business vision and expansion plans, along with analyzing itsexisting customers and prospects. Following the analysis step, we eliminated tech deploymentgaps and examined the fashion house’s readiness for the desired tech-driven changes. Our automation team then integrated intelligent solutions into business workflows. Finally, werevamped the existing design across platforms by enhancing UI/UX.
After deployment, we continued to manage and maintain the client’s websites and apps. Ourcontinuous tech support ensured superior speed, performance, and security. Our developers’also offered prompt tech support whenever the client required assistance. We also helped theclient smoothen the inventory management process, payment and shipping journey, and dailybusiness operations.
Our team started with gathering insights into House of Anita Dongre’s business objectives,expansion plans, and business demographics.
Intelligent solutions were integrated within the business workflows to streamline operations andredefine user experience.
The existing website and mobile app designs were revamped to align with modern trends andimprove mobile-friendliness
Our team provided continuous management, maintenance, and tech support to ensure desiredperformance and advanced security.
HOAD’s biggest challenge was to meet the evolving market trends and ever-changing customer expectations. Website and Mobile app design were outdated with slow speed resulting in business loss. The brand also wanted to create an online shop to let customers buy the latest fashion wearables. The lack of mobile friendliness across websites and legacy technology was impacting overall sales.
The migration of data from conventional systems to the new digital platforms needed meticulousplanning and execution. Maintaining data integrity, privacy, and security, especially consideringthe sensitive nature of customer information was challenging.
Enhancing the user experience (UX) across websites and mobile applications required a deepunderstanding of customer requirements, demographics, and browsing habits. Need to performiterative testing and refinement to create intuitive and engaging digital interfaces.
We incorporated the latest development trends to give the client a competitive edge anddelivered a scalable solution to meet the future needs of the business. Significant increase insales and digital presence were observed within three months of redesign work. Our solutions helped the client to meet the changing market needs and expectations of modern shoppers. Leveraging the latest technology and trends, the client gained a competitive edge in the fashionindustry. Today, Anita Dongre is one of the most digital-savvy Indian fashion brands.
Within the few months of the new platform launch, a substantial growth in sales was observed,driven by enhanced user experience and streamlined processes.
With the presence of latest technology and design trends, House of Anita Dongre gained acompetitive edge in the business niche.
The scalable solution developed by OrangeMantra positioned House of Anita Dongre to adapt tofuture market trends and customer expectations efficiently.
