The key objective of the project was to create its web portal and a corresponding mobile application to enable the delivery of content via both the channels. The idea was to reach the maximum number of subscribers through accessibility and availability across the web and mobile. The client needed a professional technology partner that can help with the app development services. OrangeMantra design the web and mobile app to stay competitive on digital front and match client target audience expectations.
Media & Entertainment
Process Transformation, Web Solutions
The approach was to create an exceptional user interface along with a great user experience. This was done by creating a powerful WordPress-based e-magazine that supported content from multiple websites and offers a vast range of features to manage content. Additionally, a feature-rich mobile app was created to extend a seamless experience on the mobile platform too.
We started with requirement gathering session with the client to understand their objectives, target audience, and content management needs.
Designing an engaging and visually appealing interfaces for the web portal and mobile app to boost user experience.
Implemented WordPress for the web portal development and relevant mobile app development frameworks to build feature-rich mobile applications.
Rigorous testing of the web portal and mobile app to ensure functionality, and performance. Deployed solution on appropriate hosting platforms and app store.
Client was facing a major drop in the number of subscribers and to retain them a proper digital platform is needed. Since the application was meant to deliver content in the online form, the challenge was to manage it and at the same time, ensure seamless delivery of content in web- and mobile-compatible formats. The content came in big volumes and different formats, adding to the complexity of the project.
The client experienced a major drop in subscribers, necessitating the development of a digital platform to retain existing subscribers and attract new ones.
Keeping a check on large volumes of content in different formats was a real challenge, requiring a solution for seamless content delivery.
Both the website as well as the app attracted high traffic volumes with the extensive range of dynamic content they delivered. Above all, the enhanced user experience brought an extensive increase in the number of subscribers. The results were visible in diverse aspects.
Both the web portal and mobile app attracted large volumes of traffic due to the extensive range of dynamic content delivered.
The enhanced user experience resulted into a significant surge in the number of subscribers, growing engagement and retention.
The digital platform resulted in a 30% growth in back-office productivity, a 40% increase in conversion rates, and a 30% increase in upsell and cross-sell opportunities.
