Name: App Development & Digital Transformation Company
Brand: OrangeMantra
Rating: 4.8 (5600 reviews)

Project Highlights

Our client is a multinational automotive company. The brand offers an excellent range of vehicles to ensure comfort, style, and cost-effectiveness. The company is on a mission to become a globally leading player in the automobile market. They were looking for professional ASO services that increased visibility and conversions for their B2B commerce mobile app. The primary goal was to optimize the app's presence on different app platforms to increase download number, refine user engagement, and ultimately grow transactions within the B2B business niche. OrangeMantra team analyzed the app and spotted significant issues in keyword use and store conversions.

Business Challenges

The client’s B2B commerce mobile app was already available on App Store and Play Store. But it lacked the desired visibility and rating on both the Android and iOS app stores. Keywords weren’t properly structured, and they were placed in an inappropriate field. The main challenge was to put keywords appropriately to generate decent traffic. The screenshot design was a bit “dull,” did not stand out in the search results, and needed an immediate update.

Limited Market Awareness: The app has limited visibility within the automobile industry, facing less number of sales and engagement among potential users.

Competitive Landscape: Faced neck-to-neck competition from established B2B platforms within the whole automotive sector.

Keyword Optimization: Identifying and inclusion of relevant keywords to enhance the app's search ranking was missing from existing app marketing strategy.

Negative Experience and Reviews: Mobile app was experiencing negative user experience and struggling to get appraisal from end-users.

Technology Solution

The first step OrangeMantra took was performing an in-depth analysis of competitors. We needed to understand their services alongside their visual and language style. All these are required to create both organic and paid strategies for the B2B commerce app. Our data analyst prepared a list of top markets using available sales and market data.

Next, we needed to change the way the app used keywords. On the App Store, this includes the title, subtitle, and keyword bank, which the App Store uses to index the app keywords. After researching high-volume and relevant keywords, they were implemented. These choices focused on keywords while presenting them to users in a way that gives proper messaging about the app functionality.

Keyword Research: Our digital marketing experts conducted extensive keyword research, focusing on industry-specific terms. Focused on adding keywords naturally into the app's title, description, and metadata.

Optimized App Title: Developed a catchy app title that clearly conveyed the app's purpose within the target automobile B2B space. Added user-friendly app description, showcasing key features and benefits.

Pixel-perfect Design: Designed eye-catching app icons, screenshots, and promotional images for user engagement and encourage number of downloads.

Value Delivered

The OrangeMantra team executed ASO using comprehensive methods. And within weeks of adding the new keywords, the improvements were clear. The B2B commerce app not only improved the existing keywords it already ranked for, but it also gained high rankings for keywords for which it was previously not visible.

Increased Visibility and Downloads: After the optimization work, the app title and keyword integration significantly improved the app's visibility on app store searches.

Positive User Reviews: Advancing user experience helped in achieving positive reviews, contributing to better rating on app stores.

Competitive Edge: Strategic emphasis on unique selling helped the app beat competitors, attracting users looking for desired solutions.

Our Process