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Shopify-Based eCommerce Solution for a Renowned Jewelry Brand

Overview

Our client, Aulerth, is bridging the gap between two worlds by creating couture-inspired and consciously-made jewelry. Through their long-term designer partnerships, they display an evolving range of aesthetic traditions from both established and emerging designers. They partnered with OrangeMantra to create an immersive and engaging online jewelry platform while integrating the offerings of top-class designers. OrangeMantra built a Shopify-based eCommerce website to fetch products from a CRM to ensure transparency and flawless information flow.

Industry

Retail & FMCG

Services

eCommerce Solutions

Our Process

OrangeMantra Shopify developers crafted a new, innovative and scalable eCommerce website for selling wide range of Jewelry products. We worked to create a design that reflects their brand and meets their needs. Using Shopify, we were able to build a site that is capable of housing thousands of exclusive jewelry products. The website not only consisted of a beautiful layout but also some intricate and complex technical features and systems integrations to boost the usability, ROI of Aulerth new eStore as a whole.

1
Modern and Elegant Design

We started by understanding Aulerth brand identity and build a modern, visually appealing website design that reflected the sophistication and elegance of their jewelry products.

2
E-commerce Platform Integration

A robust and secure eCommerce platform helped with streamlined navigation, secure payments, and personalized shopping. The platform can easily scale to accommodate a diverse range of jewelry items.

3
Mobile Optimization

To engage mobile users, the website was optimized for a smooth experience across different devices. Moreover, ensuring that users could explore and purchase Aulerth products effortlessly.

4
Product Enhancements

High-resolution images with detailed product descriptions were integrated to display details of each jewelry piece, offering customers an immersive online shopping experience.

The Problem

Client needed an eCommerce platform to highlight its wide range of jewelry products to engage prospects. They recognized that in today’s digital age, owning an eye-catching and fully functional ecommerce store is an absolute must to unlock their full business potential. Launching an official eCommerce website was the next step for the global brand. But selecting a feature-rich development platform was a challenge too. The brand also wanted a platform having enhanced personalization options, high volume traffic management and customizable workflows. With this important requirement, client needed an experienced, enthusiastic and creative development team to build an eCommerce website meeting their creative vision.

Our Role

  • Modern and Elegant Design
  • eCommerce Platform Integration
  • Mobile Optimization
  • Product Showcase Enhancements

Project Challenges

1. Limited E-commerce Functionality

The client was new to eCommerce features, hindering them to showcase their wide range of products to customers, make secure transactions, and personalize shopping experience.

2. Mobile Responsiveness

With a growing number of users accessing websites via mobile platforms, the website need a seamless mobile experience for higher business sales.

Results

The results were more than worth the effort. Today, Aulerth are the proud owners of a stunning and inherently conversion-boosting ecommerce store. With their beautiful new Shopify store in place and set to drive more sales immediately, we look forward to seeing their brand continue to grow and thrive. Our solution enabled the client to penetrate the online Jewelry market while matching the reputation it has as an offline seller. In addition, better customer engagement with improved ROI were among key benefits.

1. Personalized Shopping Experience

The presence of personalized recommendations contributed to a 15% surge in average order value, showcasing the relevance of customizing the shopping journey to individual tastes.

2. Smooth Checkout Process

Simplifying the checkout process with secure payment gateways resulted in a major drop in cart abandonment rates, guaranteeing a seamless transaction experience for customers.

3. Social Media Engagement

Integration of social media platforms with website helped client with a 25% increase in brand engagement and sales. Customers loved sharing their favorite jewelry pieces, contributing to brand marketing.

Our clients absolutely love us