Our client, earKART was founded to bring quality hearing devices to people with hearing loss. The client believe that everyone deserves access to quality healthcare regardless of their location or financial status. They needed an eCommerce platform to serve users with professional access to audiology service and a feature rich hearing aid at an affordable price. To establish a robust eCommerce platform to complement their B2B model, expand their online presence, they were looking for a technology partner with relevant expertise. They partnered with OrangeMantra to build an immersive and easy to navigate eCommerce store.
Healthcare, Professional Services
eCommerce Solutions
We started by gaining a deep understanding of business requirements and expansion plans. Following the analysis step, we recommended Shopify as the eCommerce development technology platform and examined the client readiness for the changes. Our team then integrated CRM solution into business workflows. Our continuous monitoring ensured website superior speed, performance, and security. Shopify developers equipped website with SSL encryption, secure payment gateways, and international defined data protection measures. Performance optimization techniques, like image compression, and content delivery networks were employed for fast loading times. We added a plugin to test hearing power of customers looking for a hearing aid.
We started by generating creative ideas and concepts that align with the client’s objectives. Gathering and documenting the functional and non-functional needs of the project.
Structured and organized the content and features for streamlined navigation. Developed interactive prototypes to visualize and test design concepts. Incorporating feedback from any level into the design process.
Code creation and conducted deep testing to identify and fix bugs, ensuring the reliability of the eCommerce website. Managing code changes and collaboration among development team via version control systems.
Deployed the website at client server and setup monitoring tools to track the performance post-deployment. Provided necessary training and documentation to ensure bugs are fixed that arise after the project is live.
Being a new entrant to B2C online selling platform, they have no proper technology platform to start selling and engage prospects. The company’s biggest challenge was to have a platform to meet the evolving market trends and ever-changing customer expectations. The website needed to align with changing demands of the customers and market trends. The client need to add CRM to address customer queries and manage their data. They need to have a feature of booking audiologist to check the hearing power of patient and recommend best device. Moreover, ensure the safety of customer data and providing multiple payment options was also a challenge.
Integrating different payment methods and gateways to serve diverse customer preferences. Ensuring market compliance with legal and security standards for payment completion.
Designing the eCommerce website to address increased loads and additional features as the business grows. Selecting a scalable technology stack that can adapt to future needs.
OrangeMantra team designed a Shopify eCommerce solution for pan India operation. A successful B2C platform was the initial result of the development process. We built an eCommerce store integrated with inventory system that reduced discrepancies and improved efficiency. The responsive design and improved website performance ended into a significant 30% surge in the average time spent on the site. The implementation of advance security measures helped earKart gain the trust of their online shoppers, leading to increase in customer retention rate. The user-friendly design, fast product search, and the overall personalized shopping experience received positive reviews.
Earkart experienced repeat business with implementation of loyalty programs. Ecommerce website facilitate communication with customers through newsletters, updates, and personalized offers.
Client was able to respond rapidly to market trends and adjust product offerings or marketing strategies. Experimenting with different layouts, product displays, and marketing messages helped to optimize performance.
Earkart business website was optimized for search engines, improving visibility and attracting organic traffic. Their sales number surged rapidly with the launch of eCommerce website offering personalized features.
