Shanti, the brand was established in 2014, is an offspring of a 50 year old saree manufacturing brand. Being a luxury brand they have incorporated and extended their collection to match up changing retail market. They have a large collection of different products including Banarasi sarees, lehengas and dupattas over various price points. No doubt the brand have been penetrating the retail market all across India for about 4 generations but the rise of an online store was both necessary and inevitable. That’s how they ended up selling authentic and beautiful sarees at affordable prices nationwide. OrangeMantra was the right fit to build an immersive and easy to navigate eCommerce store.
Manufacturing, Retail & FMCG
eCommerce Solutions
OrangeMantra Shopify developers crafted a new, innovative and scalable e-commerce solution for selling wide range of personalized products. Our main goal was to build the website in a way that properly reflects the potential of a renowned brand. A whole new level of online presence was incorporated in order to take things to the next level and support the business to serve the whole country. We added SAP functionality to get instant update of all offline and online stores at a centralized place. The development strategy and tactics were clearly established from the beginning so that no challenges could emerge between what we planned and what we executed. We performed regular meetings to truly understand the business and discussed the steps.
Our eCommerce team brainstormed with the client to understand business needs and vision. Suggested eCommerce development platform for the development work with latest trends.
Design the user interface (UI) and user experience (UX) focusing on personalized features to address client needs. Prioritized the visual elements for fast-paced navigation.
Flawless Shopify code creation for the eCommerce platform development based on the business needs. Worked on the international code standards with Agile technique.
Deployed the eCommerce platform at client server with utmost care by keeping a check on the performance and security. Moreover, provided real-time support when experienced troubles.
Being a legacy brand, Shanti has seen immense growth in the last few years. But they were yet to have a strong digital presence when it comes to selling sarees, lehengas and dupattas. Client needed a Shopify based E-commerce website but looking to integrate both online/offline inventory at one location. They have no proper method to get stock updates when any sale or return is made from the offline store. Staying competitive in an increasingly digital-driven market meant the organization needed to transform to dynamic digital platforms.
Ensuring a positive user experience is challenging for the success of eCommerce website. Users must understand and trust the functionality of platform, and addressing concerns about data security is essential.
Developing and maintaining a robust eCommerce website involves significant costs. Balancing the need for latest features with cost considerations is a major challenge, particularly for client new in the online selling ecosystem.
Within the first quarter, Shanti saw a 50% increase in online sales, reaching customers across different parts of the country, leading to significant revenue growth. The categorization system and filters helped in product discovery, reducing cart abandonment rate due to not finding what they were looking for. Shanti successfully expanded its market reach, with a substantial increase in orders due to secure payment processing. The website got appreciation for its ease of use and engaging content. With the touch of traditional values, it helped to build strong bond with the target audience.
The customization tools and virtual experiences ended into personalized experience, encouraging customers to buy more.
The latest security features instilled confidence in customers, resulting into a major surge in online transactions for high-value purchases.
The online platform, provided with 24/7 customer support, contributed to increased customer satisfaction, raising brand loyalty.
