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Custom ERP Integrated E-commerce Solution for a Modern Eyewear Company

Overview

Our client, Chashma has a vision to make sure that their eye glasses represents highest level of international standards of eye-care, lenses and frames at affordable prices. They’ve built their reputation through multiple brick-and-mortar stores, but the rise of an online store was both necessary and inevitable. That’s how they ended up selling famous brand wear at affordable prices nationwide. They needed a technology partner that can help with the eCommerce store development integrated with ERP for seamless business operation.

Industry

Healthcare, Technology

Services

eCommerce Solutions

Our Process

The strategy and tactics were clearly established from the beginning. We conducted regular meetings to truly understand the business requirements. The next phase was to select a technology suite to convert idea into a realistic selling platform. We designed different templates to maintain the consistency of the different types of products with latest design practices. Used extensions to build a fully functional online storefront to sell sunglasses and other accessories. Products are easily managed and added to the website, with offsite shipping capability and inventory synchronization. Shoppers have access to 360-degree view of products and can even upload prescription to get recommendations.

1
Conceptualization

We collaborated with the client to understand what actually they need in their eCommerce website. Recommended latest technologies for the development.

2
Design

Implemented latest design elements to improve user interface (UI) and user experience (UX) for engagement. Prioritized visual features for personalized services.

3
Development

Functionality is developed using flawless code creation based on the business needs. Adhere to the international standards with Agile technique.

4
Deployment

Deployed the eCommerce platform at client server by eliminating all performance and security concerns. Moreover, provided real-time support during troubles.

Our Role

  • Conceptualization
  • Design
  • Development
  • Deployment

Project Challenges

1.Scalability

Building eCommerce website for growth and increased traffic, especially during peak seasons or promotional events is a real challenge.

2.Intuitive UX

Creating an intuitive and user-friendly interface that encourages streamlined navigation and a personalized shopping experience.

Results

The partnership has resulted in a seamless and highly engaging eCommerce experience. Our AI-powered search feature have played a crucial role in driving higher number of sales and customer engagement. In the very first month of launch, client have noticed enhanced customer conversion rates. The overall business performance is increasing over time and directly contributing to overall revenue. The given case study is a small expertise of our entire service portfolio we did for this client which ended into steady growth in overall revenue.

1.Personalized Services

Client was able to offer personalize shopping experience to prospects adding to their business revenue and sales number. This includes personalized product recommendations, targeted promotions, and customized content.

2.Marketing Opportunities

Client expanded its digital footprints to different locations with the power of digital marketing, including social media advertising, email campaigns, and search engine optimization. Brand was able to effectively promote products to engage audience.

3.Inventory Management

Brand automated whole inventory management, ensuring real-time updates on product availability, preventing over-selling or stockouts, and optimizing supply chain processes for higher revenue.

Our clients absolutely love us