Our client, Amerigo is one of the largest coffee beans and machine seller in Switzerland. Being a reputed brand since 2019, their vision was to make coffee products easily accessible to customers. Their goal is to provide all stakeholders in the coffee farming and coffee roasting industry the technological access. They have successfully introduced a culture of consuming bespoke coffee beans. They partnered with OrangeMantra to build a Magento powered eCommerce website with a user-friendly interface, faster loading, and responsive design.
Retail & FMCG
eCommerce Solutions
OrangeMantra’s developers designed and developed a new, easy to scale, and UI-rich Magento solution to match the client’s vision. Our eCommerce experts built a website comprising an array of user-centric features. Using the UX-rich Magento e-commerce platform, the company can handle customers’ orders from any part of the country hassle-freely. Also, to boost Amerigo digital presence, our team focused on building trends-driven strategies on the digital front.
We performed brainstorming to identify the project’s goals, objectives, and scope. Understanding the target audience, market trends, and competitors to move project progress in the right direction.
Build a seamless and intuitive user experience for the client website. Designing the visual elements of the project, ensuring aesthetics and usability. Managing the structure of the content and features for optimal UI.
Implemented the UI design, ensuring a responsive and visually appealing UI. Building the server-side logic, databases, and APIs to meet the website’s functionality. Merged front-end and back-end components for a functional website.
Implemented automated deployment processes for smooth and consistent performance. Integrated monitoring tools to track the website’s performance post-deployment with necessary training and documentation.
Being a reputed brand, the real challenge was to deliver a solution that adheres to their strong values and business ethics. Their goal was to drive more focus on the coffee beans, while building a brand presence on the digital front. The major challenge was to make the website’s visuals up to a level that depicts the face of this premium brand. OrangeMantra team of Magento developers developed the website to align its products according to the client’s vision.
Ensuring a seamless user experience across multiple devices and screen sizes was a challenge. Designing an easy-to-navigate interface to improve user engagement rate.
Protecting sensitive website and customer information like payment details from online threats. Integration of secure payment gateways and encryption protocols.
A successful, robust, fast and highly-secure website was the initial result of this development process. In addition, Amerigo reported a surge in the demand for their coffee products within 1-2 months of initial launch. OrangeMantra development team collaborated with digital marketers to ensure the brand’s visual appeal help with market penetration and increase sales number. With improved sales, the brand made a remarkable boost in its recognition and visibility on the online platform.
Client operate business around the clock, engaging customers in large numbers. Enables client to grow revenue, customer base with 24/7 services.
Access to a larger pool of customers helped client to increased sales opportunities. Ecommerce platforms facilitate the addition of strategies to promote related and higher-value products.
Amerigo was able to lower down the operational costs compared to the traditional brick-and-mortar stores. Automation of tasks such as order processing and inventory management resulted into higher efficiency.
