Home4U is an Online home decor store in India. They are a leading seller of home decor, Dining, SPA & Candles, Home Linen & Flooring, Accent Furniture, Lighting, Gifting, and Office Accessories sourced from different parts of the world. It features the handpicked selection of decorative items from different corners of the world. They are committed to providing the best quality items to their customers. They need a digital marketing partner to perform SEO to improve brand visibility, number of leads and grow conversion rate.
Digital Marketing
Home4U had a target demographic, but SEO campaigns just weren’t reaching them. We performed regular sessions to discuss the brand’s unique selling points and linked them to their customers’ needs via customized SEO content and keyword research. Identified high-volume keywords and executed a robust content strategy to drive targeted traffic. Rectified all technical issues, including canonical tag implementation, mobile responsiveness optimization, and website speed enhancement. Developed compelling meta titles and descriptions for both category and product pages.
We performed deep analysis of the competitor websites and identified what are their strategies to get good brand visibility and search rankings.
Identify relevant keywords and phrases related to client business, products, or services. Use tools like Google Keyword Planner, SEMrush, to discover keywords.
Develop content that engages users and provides value. Use relevant keywords with proper balance between keyword optimization and readability.
Ensure the website is mobile-friendly for higher engagement. Moreover, optimize page loading speed to create and submit a sitemap to search engines.
Home4U wanted to promote their brand to Indian audiences. The real challenge? They were competing for keywords which already have high competition. On top of that, the client just wasn’t reaching their target demographic with their existing digital marketing strategy. Some other core challenges were enhancing Home4U’s presence in Google’s local 3-pack to capture a greater number of relevant searches. Establishing website authority through targeted blog content creation. Resolving technical SEO issues to augment organic traffic.
Home4U were competing for keywords which already have high competition. The client just wasn’t reaching their target demographic with their existing keyword strategy.
Home4U were having minimum presence in Google’s local 3-pack to capture a greater number of relevant searches. Establishing website visibility and brand presence in competitive domain was a real challenge.
Organic traffic experienced a commendable 15% surge within the initial month of implementation. Revenue witnessed a substantial 5% increase in the first month. Noteworthy improvement in page rankings for local listings, coupled with an impressive rise in the positions of non-branded keywords. Technical audit and unique strategy significantly accelerated client website growth and visibility. Our work supported client website consistent growth on the search engine, resulting in brand value and higher sales.
Organic traffic experienced a commendable 15% surge within the initial month of implementation. Noteworthy improvement in page rankings for local listings, coupled with an impressive rise in the positions of non-branded keywords.
Revenue witnessed a substantial 5% increase in the first month. Technical audit and unique strategy significantly accelerated client website growth and visibility. Client experienced consistent growth on the search engine, resulting in brand value.
User reviews and ratings improved, reflecting a positive perception of the website functionality and content. Client established its brand presence in competitive digital world.
