Our client, Hero Motocorp Ltd. has always remained the household name for the Indian audience. The motor bike giant has been delivering excellence with its two wheelers for more than a decade now. Since Hero has been doing extremely well offline, they were looking to get similar kind of success on the online front.
Hero’s infrastructure was multi folding with every new launch, the company needed a technology partner to manage its ever-growing business data. Hero wanted its vast data to get streamlined and use it effectively to renew its state-of-the-art infrastructure. Hero also runs several employee-centric programs, the data for which required effective management.
The two-wheeler giant also wanted to renew its technology stack on several e-commerce channels. It was the right opportunity for OrangeMantra to offer its service as a technology partner. Our team was aiming to bring the necessary changes revolving around technology transformation, service automation, and bringing smart solutions to client.
Automotive
Digital Marketing, Enterprise Solutions, Process Transformation
Our solution architects held several brainstorming sessions with the client to understand their requirements. This helped us walk parallel to the project-specific requirements and bring the result as required. To make their new services appealing to the users we aided Hero with a navigation app that helps users connect their bikes with their smartphones through Bluetooth and help them manage bike speed, and calls while driving.
OrangeMantra also helped Hero with several other apps to manage their dealers and customers. We helped the client design several user-centric campaigns that allowed the end users to gain lucrative deals. This kept users’ attention intact in the services.
As part of our service, we kept innovating the solutions for Hero so that brand identity gets the maximum exposure. We are not only the technology partner but the complete solution architect to Hero. OrangeMantra as a technology partner also offers services to manage their employees’ performance.
Our solution team conducted extensive brainstorming sessions with Hero to analyse their needs and goals, ensuring alignment with project objectives.
We build a centralized digital platform that integrated sales, inventory, manufacturing, and accounting data, providing departments with a single source of information.
We collaborated with Hero to design and execute user-centric campaigns offering engaging deals and incentives, keeping users engaged and driving sales.
OrangeMantra provided next-gen solutions to track employee performance, ensuring alignment with organizational goals and objectives.
Our client took on the mission to build an online platform for their daily business operation. To set up a digital platform, our client’s goal was to build a centralized platform that would serve vast sales data and connect all departments. All they needed was a recognized expert in digital transformation to make their vision a reality. As part of the digitalization plan, the new unified platform aimed to eliminate all paper-based work and processes to online services. This would provide different departments ranging from sales, inventory, manufacturing, accounts a single source of information.
Client come across large volume of data on daily basis. They needed a centralized platform to streamline data management across departments.
Hero aimed to transition from paper-based processes to online services, requiring expertise in digital transformation and service automation.
OrangeMantra’s vision-centric business approaches helped Hero add more to brand identity. The ideation, development, and implementation of apps and several e-commerce portals resulted in sales escalation for Hero. With its innovative initiative of selling secondhand bike online through bidding process helped them in creating another innovative user-centric service, which further added to its vast pool of excellent offerings.
The implementation of the digital platform, mobile applications, and user-centric campaigns led to a notable increase in sales.
Our robust strategy helped Hero enhance its brand identity and market presence, positioning the company as a leader in the industry.
Hero introduced innovative services such as selling second-hand bikes online through a bidding process, further expanding its portfolio and catering to diverse customer needs.
