Name: App Development & Digital Transformation Company
Brand: OrangeMantra
Rating: 4.8 (5600 reviews)

Overview

Our client has always remained a household name for the Indian audience. The motorcycle giant has been delivering excellence with its two-wheelers for more than a decade now. Since the company has been performing extremely well offline, they were looking to achieve similar success on the online front.

The brand’s infrastructure was expanding rapidly with every new launch, and they needed a technology partner to manage its ever-growing business data. The client wanted its vast data to be streamlined and used effectively to renew its state-of-the-art infrastructure. They also run several employee-centric programs, the data for which required effective management.

The two-wheeler giant also wanted to renew its technology stack on several e-commerce channels. It was the right opportunity for OrangeMantra to offer its service as a technology partner. Our team was aiming to bring the necessary changes revolving around technology transformation, service automation, and bringing smart solutions to client.

Industry

Automotive

Services

Digital Marketing, Enterprise Solutions, Process Transformation

Our Process

Our solution architects held several brainstorming sessions with the client to understand their requirements. This helped us align with the project-specific needs and deliver the desired results. To make their new services appealing to users, we assisted the brand with a navigation app that connects bikes to smartphones via Bluetooth, helping users manage bike speed and calls while driving.

OrangeMantra also supported the client with several other apps to manage their dealers and customers. We helped design user-centric campaigns that allowed end users to access lucrative deals, keeping their attention focused on the services.

As part of our service, we continued innovating solutions to ensure the brand’s identity received maximum exposure. We are not just a technology partner but the complete solution architect for the company. OrangeMantra also offers services to manage their employees’ performance.

Requirement Analysis

Our solution team conducted extensive brainstorming sessions with the client to analyze their needs and goals, ensuring alignment with the project objectives.

Platform Development

We build a centralized digital platform that integrated sales, inventory, manufacturing, and accounting data, providing departments with a single source of information.

User-Centric Campaigns

We collaborated with the client to design and execute user-focused campaigns that offered engaging deals and incentives, keeping users involved and driving sales.

Employee Performance Management

OrangeMantra provided next-gen solutions to track employee performance, ensuring alignment with organizational goals and objectives.

The Problem

Our client took on the mission to build an online platform for their daily business operation. To set up a digital platform, our client’s goal was to build a centralized platform that would serve vast sales data and connect all departments. All they needed was a recognized expert in digital transformation to make their vision a reality. As part of the digitalization plan, the new unified platform aimed to eliminate all paper-based work and processes to online services. This would provide different departments ranging from sales, inventory, manufacturing, accounts a single source of information.

Project Challenges

1.Data Management

Client come across large volume of data on daily basis. They needed a centralized platform to streamline data management across departments.

2.Technology Transformation

The client aimed to transition from paper-based processes to online services, requiring expertise in digital transformation and service automation.

Results

OrangeMantra’s vision-centric business approaches helped the brand enhance its identity. The ideation, development, and implementation of apps and several e-commerce portals led to a significant sales increase for the company. With its innovative initiative of selling secondhand bikes online through a bidding process, the client created another user-centric service, further expanding its extensive range of offerings.

1.Sales Growth

The implementation of the digital platform, mobile applications, and user-centric campaigns led to a notable increase in sales.

2.Brand Enhancement

Our robust strategy helped the client enhance its brand identity and market presence, positioning the company as a leader in the industry.

3.Innovative Offerings

The client introduced innovative services, such as selling second-hand bikes online through a bidding process, further expanding its portfolio and catering to diverse customer needs.

Next-Gen Digital Platform Development for a Leading Two-Wheeler Brand