Our client, Myra bag, a treat for nature lovers, is an endeavour to bring style, elegance, sophistication and quality under one roof. They delight customers with accessories made of nature-friendly canvas, leather and hides. With their hand-crafted bags you are sure to make a difference whether you carry it to your office, market or, in the party. The company has grown significantly but looking for a scalable E-commerce solution for business expansion. Customers should have the option of buying bags in bulk for additional discounts from different categories with secure online transactions. OrangeMantra was the perfect fit for their e-commerce business venture in the fashion world.
Retail & FMCG
eCommerce Solutions
Our team selected Magento as the eCommerce platform for its user-friendly interface, scalability, and built-in security features. Collaborated with Myra bag team to create a visually stunning and brand-aligned website. Recognizing the importance and growth in mobile usage, website was mobile optimized. This helped customers to easily browse and purchase designer bags on any device, ensuring personalized shopping experience. We implemented a catalog system, allowing the client to effectively display and manage the bag collections. The simplified backend and CRM support helped to keep a check on the inventory, focusing on instant product information.
Brainstorm with the client to outline the purpose of e-commerce website, target audience, and business goals. Determine the products to sell online.
Create a visually appealing and user-friendly design reflecting client identity. Focused on the responsive design that provides an optimal viewing experience.
Flawless code creation for the eCommerce platform development based on the business needs. Worked on the international standards with Agile technique.
Continuously monitor website performance, to grow sales. Worked on the improvements and updates based on customer feedback and market trends.
Entering into the eCommerce business model with an engaging interface for online selling was the real challenge. They were looking to build a visually appealing and user-friendly eCommerce platform to showcase and sell their bags online. They sought an intuitive design with secure navigation to enhance the overall user experience. The client needed a Magento based website with database integration and ultimately improve its online presence. Needed a solution to meet modern customer demands and integrate wide range of products. Multi-Payment process is required to ensure all transactions are done securely.
Coordinating the logistics of delivery, including handling documentation and ensuring safe transportation, needed proper planning.
Ensuring the security of customer data and transactions was an integral phase, given the high-value nature of bags purchases.
Myra bag successfully expanded its customer base, reaching customers in different parts of the country. The user-centric design and seamless e-commerce experience contributed to a notable increase in online sales. The visually appealing website, contributing to an enhanced brand image and credibility. Mobile optimization helped the website to increased mobile traffic and higher conversion rates from users on smartphones and tablets. The website helped the brand to showcased their bags collections effectively with detailed information and compelling visuals, leading to increased sales and brand visibility.
The online platform, coupled with 24/7 customer support, contributed to major surge in customer satisfaction rate and brand loyalty.
The eCommerce platform expanded Myra Bag market to different locations, reaching customers who love buying online.
The product recommendation feature with virtual experiences replicated the sales number, engaging customers to buy more form the store.
