Contact Us

Magento Marketplace Development For Walkaroo- A Reputed Footwear Brand

Overview

Our client, Walkaroo had approached OrangeMantra to get a full-fledged eCommerce development solutions for the selling of footwear. Client was keen to showcase their exquisite collection directly from the website. Client was finding difficulties in reaching to customers without Magento-based platform. Client wanted to design an eCommerce website with streamlined navigation, and mobile-responsive feature to grow their business.
To meet this mixture of technology, and address customer demands, client needed a technology partner. OrangeMantra helped client to grow their business to generate more ROI. Our team came up with the solution that delivers designs, functionality and personalized user experience.

Industry

Retail & FMCG

Services

eCommerce Solutions

Our Process

The project required a user-centric, responsive storefront that highlights brand identity. After analyzing the requirements, our team decided Magento2 due to its ability to extend the core functionality through third-party extensions.
Our UI/UX team redesigned the Magento theme to keep the store in line with the brand identity. Our developer automate the payment gateway and shipment integration. The client wanted the products sold through them are highlighted and are easily accessible for customers.
Custom extensions were created for checking if SKU is valid when a new product is added or imported in the e-commerce store. Custom developments are done to synchronize sales data, customer data, promo codes, gift vouchers, and reward points. Several modules were implemented for making store management efficient and easy.

1
Custom Magento Development

Our team started with implementation of a customized Magento extension to enable Walkaroo to manage their product listings, orders, and payments. Build a responsive and user-friendly design to personalize overall shopping experience.

2
User-Friendly Interface

Collaborated with client to conduct user experience (UX) studies to design an intuitive interface for seller and buyer. Added advanced search and filter functionality for customers and easy product management for client.

3
Performance Optimization

Integrated Magento’s built-in scalability features and optimized the platform to ensure high-performance during increased traffic and product listings. Added caching mechanisms with CDN to lower page load times.

4
ERP and CRM Integration

We integrated Walkaroo existing ERP and CRM with Magento for real-time access of inventory, order status, and customer information. Implemented automated workflows to manage order and provide customer support.

The Problem

The company wanted to build an online store that was engaging to the visitors, offered personalized features for shopping online. In addition, easily assist them to add, update and upload product pictures. They wanted a complete eCommerce online store that could manage peak time load without any technical flaw. Traditionally the client has focused on selling their products to customers through their outlets. Though they were one of the largest footwear seller, they never explored the online market. The primary objective of creating this website is to showcase their product catalog for the best prices and deals along with a secure shopping experience.

Our Role

  • Custom Magento Development
  • User-Friendly Interface
  • Performance Optimization
  • ERP and CRM Integration

Project Challenges

1. Scalability and Performance

Building a platform that can handle rapid surge in web traffic, a growing product catalog, and multiple transactions without impacting performance.

2. User-Friendly Interface

Creating an engaging and secure interface for both client and customers to navigate easily and make the buying process straightforward.

Results

The final result was an e-commerce website offering unparalleled and secure shopping experience without impacting client’s brand identity. The website is SEO friendly and has the potential to drive in customers from different search engines. Each page is designed perfectly and compatible with various devices like desktops, laptops and mobile phones.
An eCommerce website that offers tools to attract more prospects and increase selling of products. Payment option with logistic partner were integrated, making transactions streamlined. Push notifications available to update customers about the latest collection and discount offers.

Higher Sales Number

The development of Magento Marketplace helped Walkaroo to expand its product offerings, engage customers and drive higher number of sales.

Enhanced Brand Visibility

Addition of secure payment and fast checkout helped Walkaroo enhance its brand visibility and trust within the footwear industry.

Refined Operational Efficiency

Integration with ERP and CRM simplified internal processes, reducing manual effort and minimizing errors in inventory management and order processing.

Our clients absolutely love us