Our client, is a leading online flower selling brand for every occasion. They offered different products including diverse gifting options ranging from personalized gifts, cakes, chocolates along with flower baskets. The remarkable distribution network is something no other online florist and gift delivery service in India can match. The client approached us to migrate their existing e-commerce platform to Magento 2 for optimized performance & improved sales. The objective was to leverage the advanced features of Magento to automate the back-end processes and enhance the service quality that the brand delivered to its customers. The client not only needed a good customer-facing interface but also required a powerful back-office system to handle the entire process with minimum human intervention.
Retail & FMCG
eCommerce Solutions
Regards the website design, we advised client to apply a ready-made theme for Magento 2, which saved a lot of time and money. More specifically, our developers spent time researching and finding beautiful templates with high-quality code for the brand. Then, we installed and configured the selected theme for migration work. Our designers changed banners, logo, font, colors and minor customization according to business requests.
To perform the extension migration, we reviewed the list of modules and removed incompatible modules. We included module installation, configuration, and conflict solving steps. Moreover, for several modules, we migrate their data to Magento 2 as well as customize it for optimized performance. Finally, in terms of data migration, we moved only important data to the new website, comprising customers, products, categories and sales to Magento 2.
Our team started with comprehensive assessment of the client’s requirements and objectives. Through discussions, we build a migration strategy that prioritized optimizing performance, enhancing sales, and automating backend.
We recommended a ready-made Magento 2 theme as it offers high-quality code, aligning with the brand’s aesthetic preferences. The theme can easily reflect the brand’s identity, incorporating changes to banners, logos, fonts, and colors,.
We reviewed the existing modules, identifying and removing incompatible ones. For specific modules, we conducted data migration to Magento 2 while customizing them to optimize performance and align with the brand’s requirements.
For successful migration seamless transition of critical data was paramount. We meticulously migrated important data including customer information, product details, categories, and sales records to Magento 2.
The client was experiencing multiple challenges, the major one includes migration of a running website without affecting the business. Further, there was a need to create a visually appealing interface, secure and simple checkout, and personalized offers for the users. Further, there was a need for making the website capable of handling massive traffic volumes during peak seasons.
The primary challenge was migrating a live website without impacting ongoing business operations. Our team have to develop migration plans and execute them during off-peak hours to minimize disruptions and ensure a seamless transition.
Creating a visually appealing interface while ensuring secure and straightforward checkout processes posed significant challenges. Implementing robust security measures to safeguard customer transactions was tough job.
With a successful migration to Magento e-commerce platform, the website is now equipped to handle multi-channel inventory, orders, and sales in an automated manner. It has been able to fulfill its objectives of customer retention as well as new acquisitions. The e-commerce brand offers a variety of offers & services which are backed with advanced Magento technology. With advanced technology it is easy to streamline the ordering & shipping process across India. With Magento CMS it is easy to offer personalized shopping experiences, promote business effectively & boost revenue.
Successful migration helped client to experience a significant improvement in performance and operational efficiency. The automation enabled the brand to streamline inventory management, order processing, and sales tracking.
The brand witnessed a noticeable surge in sales and revenue generation. The seamless user experience, personalized shopping recommendations, and streamlined checkout process contributed to higher conversion rates.
The presence of personalized shopping experiences and targeted offers helped to improved customer retention rate. Customers were delighted by the intuitive interface, personalized recommendations, and seamless checkout process.
