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Magento Upgrade Service for an Asian Fashion Brand

Overview

Our client, Diya Online, is one of the finest and most trusted fashion wear brand since 2005. Diya’s comprehensive women’s wear edit is inspired by international runways, celebrity looks and on-trend styles. They are known to produce high-quality ready-to-wear Asian fashion​ collection using finest quality raw material. They wanted a complete revamp of their existing e-commerce website and Magento upgrade leveraging state-of-the-art technologies. They chose OrangeMantra to modernize their existing Magento powered website. In the starting, we upgraded the existing website to Magento 2.4 version, integrated different payment gateways with major security improvements.

Industry

Retail & FMCG

Services

eCommerce Solutions

Our Process

Our team of Magento developers upgraded existing website to Magento 2.4 version. Initially, we aimed at finding payment issues and fixing them immediately through our next-gen technology stack. We analyzed their business complexity, which helped us design a new, innovative and scalable e-commerce solution for selling wide range of fashion wears.

1
Assessment and Planning

Team conducted a comprehensive assessment of the Diya online existing Magento environment. Aligned with stakeholders to define project objectives, priorities, and a detailed upgrade package.

2
Data Migration

Focused on development of a data migration methodology to ensure a smooth transition of products, customer data, and order history. Performed multiple tests to validate data integrity after performing migration.

3
Performance Optimization

Focused on adding performance optimization measures, code refactoring, caching strategies, and server optimizations. Performed load testing to ensure the website’s scalability and responsiveness.

4
Deployment

Deployed the newly developed Magento upgraded portal at client server after testing performance is optimized without any available vulnerability. Moreover, offered real-time support during troubles.

The Problem

Client was using the old version of the Magento CMS that required numerous fixes and a number of important security enhancements. Their payment gateway was not supporting 3DS security resulting into potential loss in sales and ROI. With lack of the latest version of Magento 2, tax calculation algorithms were not operable. Further, Diya online also wanted to establish its position as a competitive tech-savvy fashion brand infusing the traits of digitization.

Our Role

  • Assessment & Planning
  • Data Migration
  • Performance Optimization
  • Deployment

Project Challenges

1. Data Migration Complexity

Migrating data from existing Magento website to new and advanced platform involved complex mapping and transformation processes, particularly for customer data, product information, and order history.

2. Extension Compatibility

Many third-party extensions available in the old version were incompatible with Magento 2, requiring startegy building, assessment, adaptation, or replacement. Adapting the existing theme while ensuring a seamless transition was challenging.

Results

OrangeMantra’s strategic Magento upgrade services helped Diya Online enrich its existing client base and retain new clients. Integration of different payment gateways and 3DS security support resulted into significant increase in sales. Our decades of Magento CMS expertise and experience were successfully translated to offer a brand-new identity to Diya Online business. In addition, a seamless, unified shipping platform for shoppers was deployed. Online sales were visibly higher within a few months with website revamp work. The conversion rate rose significantly with addition of multi-currency functionality. The solutions also streamlined add to cart processes for buyers.

1. Enhanced Performance

The upgraded Magento 2 powered platform significantly improved website speed and responsiveness, driving web traffic, generating sales with a better user experience.

2. Security Reinforcement

By making an upgrade to latest Magento version, Diya online benefited from enhanced security features and was better secured against potential threats.

3. Feature Adoption

The client successfully adopted latest features and functionalities present in Magento 2, improving overall website functionality and customer engagement thoroughly.

Our clients absolutely love us