Our client, is a kid’s only retail destination, providing a head-to-toe selection of the most premium Kid’s lifestyle apparel. They have a collection of iconic brands like Nike, Jordan, Levi’s, Converse, and Hurley and focuses on the kids in age group 0-16 years old. They wanted to build a B2C e-commerce website with advanced features. They chose OrangeMantra to build a modern eCommerce platform having features like warehouse, return management and CRM integrated.
Retail & FMCG
eCommerce Solutions
We started by gaining a deep understanding of business vision and expansion plans, along with analyzing its core competitors. Following the analysis step, we eliminated major technology gaps and examined the fashion house’s readiness for the tech-driven changes. Our team then integrated CRM solution into business workflows. Finally, we automated the complete warehouse management system. After deployment, we continued to manage and maintain the client’s eCommerce website. Our continuous collaboration ensured website superior speed, performance, and security. Our developers’ also offered prompt tech support whenever the client was facing troubles with website performance.
Conducted thorough market research to study competitors, customer preferences, and market trends. Analyzed the trends to incorporate the best practices into the new platform.
Assigned UX/UI experts to create an intuitive and visually appealing interface. Build a robust architecture to ensure scalability, security, and smooth integration with third-party functionalities.
Integrated secure and fast payment gateways to ensure smooth transactions. Aligned with industry standards and implemented encryption measures to keep customer data safe.
Deployed the eCommerce platform at client server by ensuring performance is optimized without any vulnerability concerns. Moreover, added real-time support during troubles.
The company’s biggest challenge was to meet the evolving market trends and ever-changing customer expectations. The website needed to align with changing demands of the customers and market trends. The client has no CRM integrated to address customer queries and manage their data. The lack of warehouse management features and working with manual operations was impacting overall business sales.
Providing highest level of data security to protect customer information and payment details was a real challenge. Required robust authentication measures to avoid unauthorized access to sensitive data.
With a growing number of users accessing eCommerce websites via mobile, ensuring mobile responsiveness is crucial. Failing to bring mobile feature may lead to a loss of potential customers.
OrangeMantra’s strategic eCommerce services helped RJ corp retain its existing client base and engage new clients. Integration of key features like different payment gateways and advanced security resulted into significant increase in sales. Significant increase in sales and digital presence were observed within the first quarter of launch. Our solutions helped the client to incorporate the changing market needs and expectations of modern shoppers. Our collaboration helped the client gained a competitive edge in the kids fashion industry. Today, RJ corp is one of the most digital-savvy fashion brands.
The intuitive interface, personalized recommendations, secure payment and responsive design improved the overall customer experience within a few days of the platform launch.
Client has power of robust analytics tools that provide valuable insights into customer behavior, preferences, and buying patterns. This helped with strategic decisions, helping in building marketing strategies.
Client was earlier having limited operating hours but with eCommerce websites they do business 24/7. This constant availability cater customers at any moment and accommodate varying schedules.
