ORM Services for a Leading Gold IRA Dealer in USA

Our Process

To overcome the challenges, we focused on a multifaceted approach, which not only helped push the negative review down in search, but also ensured the first page is populated with positive reviews. This also helped our client prospects to access transparent and unbiased information when searching for keywords related to our client.

For this purpose we implemented a mix of digital strategies:

1. Optimized client’s website properties to rank for the target keywords.

2. Created new and unique landing pages to climb up on the first page of Google Search results.

3. Implemented PPC to push down organic results by a few positions for the campaign duration.

4. Smartly interlinked the client’s website content with neutral, third party editorial content.

5. Posted PR placements in industry specialist media outlets and encouraged positive comments.

6. Used a blend of AI enabled and manual link-building to have higher visibility in the searches.

7. Created and Promoted YouTube Videos to Maximize SEO

The Problem

The negative review about the client was quite established and ticked all the boxes to rank on the first page of Google’s search results. As is the case with most negative review regarding a brand, be it in search results or social media, these are likely to draw public’s opinion. It was damaging their reputation and in turn preventing them from acquiring new prospects. Initially, they consulted a company to address their online reputation but their services failed. As a result, client was still stuck with their negative review.