Name: App Development & Digital Transformation Company
Brand: OrangeMantra
Rating: 4.8 (5600 reviews)

Overview

Our client, is an online media company with offices across the globe. They offer a multimedia platform for creating and publishing content in video formats. Their digital content distribution platform enables movie makers and individual content creators to distribute it to mobile apps. Being a leading media and entertainment company, they were looking to build an OTT platform to meet end-user needs.

The client wished to leverage the rapidly-growing market of on-demand video streaming. The company’s project was based on extensive market research. The media company looked thoroughly into the significant evolution of people’s viewing habits. They saw great potential in the video streaming market. The company contacted OrangeMantra with the requirement of developing a video streaming solution.

Industry

Media & Entertainment

Services

Mobile Apps

Our Process

This was a unique project due to the nature of its technical requirements. Our business analysts and tech experts thoroughly discussed the requirements with the client. They evaluated the challenges, expectations, and the client’s business model.

Once the requirements, challenges, expectations were clear, the app development team was roped in. Being an award-winning team, the developers quickly grasped the specific needs of the project. And they were prompt to suggest the technology stack.

Following multiple deliberations with the client, we built a team to create a detailed proposal and roadmap. The team comprised of veteran business analysts, tech experts, seasoned app developers, designers, and testers, among others. They created comprehensive plan designing, prototyping, and deploying the OTT app.

Market Research

Our team conducted a deep analysis of existing OTT platforms, keeping a check on successful and unique features. Gathered insights into client needs and expectations.

Technology Stack

We recommended a scalable and robust technology stack, consisting of cloud infrastructure for seamless content delivery with backend data management.

UI/UX Design

The UI/UX designers created an intuitive and visually appealing interface. Focused on building a consistent user experience across multiple devices.

Deployment

After testing, the OTT app was deployed on different marketplace for branding. Real-time support was provided to address performance and data accessibility issues.

The Problem

Client was driven by the vision to transform the way people consume content on the web. They wanted to make content more engaging, interactive, and profitable with OTT app. But staying in the lead in the highly competitive OTT industry requires constant innovation no matter what reputation you already achieved. The most prominent challenges faced by the client were predominantly technology-related. These included confusion over where to store the media content, how to stream video, and how to create a personalized user experience, among others.

Project Challenges

1. Multi-Platform Compatibility

Ensuring that the OTT app operates smoothly across different platforms is a real challenge due to the presence of multiple devices and operating systems.

2. User Engagement and Retention

Another challenge is to keep users engaged and retain them longer on the app. High competition and presence of multiple OTT apps pose challenges in growing customer base.

Results

After meticulous testing by a team of veteran software testers and quality analysts, we deployed the OTT app. As planned, the client launched a subscription-based video streaming service for a diverse range of target audiences. Within few months, the media company saw tremendous customer response and number of subscriptions to its newly-launched streaming service. The company’s brand image improved significantly after the release of mobile app. The media company earned the desired ROI; its profits also increased significantly.

1.Data-Driven Improvements

The presence of data analytics tools provided crucial insights, helping client to make informed decisions for content curation, user engagement strategies, and branding.

2.Scalability and Performance

The OTT app’s architecture proved highly scalable, can manage increased user traffic with consistent streaming experience round-the-clock.

3.Brand Growth

The successful launch of the OTT app contributed to the client’s brand expansion within the digital landscape, establishing them as a competitive brand in the streaming industry.

OTT Video Streaming App for a Leading Entertainment Brand in India