Our client, Makani Foods, is a leading FMCG retailer of the Gulf region. They have a reputed name in the world of healthy food offering. Being a retail brand, they need a solution to sale packed food online. They partnered with OrangeMantra for developing an eCommerce mobile app that could be deployed within days. The client wanted to start selling products online via Android and iOS apps.
Retail & FMCG
eCommerce Solutions
The client was dealing with unprecedented sales disruptions amidst the COVID-19 pandemic. Considering the intensity of the client’s problem a team of seasoned business analysts, eCommerce consultants, and mobile app experts quickly analyzed the client’s business model and requirements. They then thoroughly discussed feasible development options in terms of technical specifics. Since the client needed the solution urgently, the team chose the RAD model for building the app. The mobile app development team quickly jumped into work after the project’s roadmap was finalized. The client and the project team mutually agreed to use the RAD model.
We performed deep market research to study consumer behaviors, preferences, and expectations in the Gulf region, ensuring the eCommerce app would align with the needs of the target audience.
A user-friendly and visually appealing interface was designed to market Makani foods diverse product range. Fast navigation and clear categorization were added to personalize the online shopping experience.
Seamless integration with Makani Foods supply chain management systems helped that the eCommerce app reflected real-time inventory details, eliminating discrepancies, out-of-stock situations.
To meet the diverse needs of mobile users in the Gulf, the platform was optimized for different screens, providing a smooth and responsive user experience on smartphones and tablet devices.
The FMCG retailer was facing major disruptions due to lockdowns and social distancing caused by the COVID-19 pandemic. The client didn’t have an eCommerce selling infrastructure in place. Their business operations were completely dependent on physical stores. The lockdown had overturned the retailer’s sales and halted cash flow.
The client needed a mobile platform to engage Gulf region mobile-centric population. Being new to the domain they have no expertise and skills to launch an app in competitive market.
Having real-time inventory updates and seamless integration with their supply chain model was a challenge to prevent discrepancies and share accurate product information to users.
OrangeMantra designed & deployed iOS and Android app. It helped the client to dramatically reduce the effects of market shutdowns due to COVID-19. With the eCommerce app in place, the client resumed sales after a brief period of disruption. The cash flow of the FMCG retailer started to build quickly after it launched the iOS and Android apps. The mobile apps also helped the client with market penetration and project a brand image on digital front. Based on early business trends, the client has started expecting desired ROI from the eCommerce mobile app.
The mobile app helped client with a major surge in customer base, revenue, reflecting the success of the mobile-centric approach.
The engaging user interface and personalized recommendations helped in user engagement within the app, showcasing the effectiveness of building personalized shopping experience.
The integration of real-time inventory updates fixed reduction in order discrepancies, ensuring that shoppers get accurate product availability information.
