Our client, a prominent digital publishing house, sought to revolutionize their online advertising inventory management. The existing ad management system was outdated and lacked optimization for evolving market needs. The vision was to develop a custom Ad Inventory Management Software that would streamline processes, enhance efficiency, and provide real-time insights. OrangeMantra emerged as the ideal technology partner to automate and modernize their legacy ad management system.
Professional Services
Process Transformation
We started the modernization of legacy system with deep analysis of requirements and regular brainstorming sessions. We developed a secure and intuitive online platform for managing and tracking inventory management-related tasks. Moreover, the platform would log the activity of the new orders and provide detailed reports to the respective team. Admins have full control, can manage campaigns, and managers can oversee multiple accounts. A comprehensive dashboard displaying real-time statistics, like impressions, clicks, and revenue is also provided. Enable the addition, modification, and removal of ad spaces. Categorize ad spaces by platform, format, and target audience.
OrangeMantra initiated the modernization process with a thorough analysis of client requirements, engaging in regular brainstorming sessions to ensure a deep understanding of their unique needs.
A secure and intuitive online platform was developed to centralize ad inventory management tasks. The platform facilitated the tracking, analysis, and optimization of ad spaces while providing real-time insights.
A comprehensive dashboard was designed, offering real-time statistics on impressions, clicks, and revenue. Admins gained full control, enabling the management of campaigns, while managers could oversee multiple accounts.
The platform allowed the addition, modification, and removal of ad spaces, categorized by platform, format, and target audience. This streamlined the overall ad inventory management process.
Client was already using an ad inventory management software that was only optimized for desktops. The presence of cumbersome Excel sheets was time consuming to manage and no process was available for real-time data insights. With the legacy approach, they had to completely manage the process in manual form across different disparate systems, which was consuming too much resources.
The existing ad inventory management software was only optimized for desktop use, restricting accessibility and flexibility.
Cumbersome Excel sheets were used for the ad space management, resulting into time-consuming processes and increased resource consumption.
The client publishing house successfully launches the Ad Inventory Management Software. This resulted into a significant surge in managing ad spaces, improved campaign performance, and enhanced revenue generation. The publishing house can now make data-driven decisions and can easily manage multiple ads to better serve its advertisers. Our advanced analytics and data management techniques helps to optimize pricing decisions and inventory control to maximize each advertising penny spent. Manage inventory items in real time with high sellout/high overlap to anticipate delivery risk.
The client experienced a substantial increase in their ability to manage ad spaces efficiently, resulting in improved overall campaign performance.
The streamlined processes and real-time insights contributed to enhanced revenue generation, ensuring that each advertising penny was maximized.
The client could now make data-driven decisions, optimizing pricing strategies and inventory control to maximize the impact of each advertising campaign.
