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Sales Automation of a Leading Footwear Manufacturer

Overview

Our custom sales automation app facilitates the automation of the enterprise’s processes and streamlines sales for the team and the management. The solution enables the team to complete their job within a minimal time while eliminating the need for the sales representatives to slog for hours. It prioritizes smart work over hard work and banishes time-consuming yet necessary sales-related tasks. In this way, it frees the sales reps from recurring jobs and enables them to focus on their actual job.

Industry

Manufacturing

Services

Enterprise Solutions, Process Transformation

Our Process

OrangeMantra’s team understood the key challenges and worked closely with the client to address their requirements. After careful consideration, the team implemented a Salesforce automation tool. It helped the client gather all information at centralized location related to sales, dealers, and inventory. It automated the complete data entry process of submitting sales details. The automation of previously complex manual sales processes helped them eliminate bottlenecks and increase operational efficiency.

1
Requirement Gathering

We assigned a team of sales representatives, IT professionals, developers to identify and document the specific requirements of the Relaxo sales automation solution.

2
Solution Design

After analysis of the requirements, the development team designed a scalable and modular architecture that can manage future enhancements with ease.

3
Development & Testing

The solution was developed by incorporating feedback from client throughout the development process. Testing was performed to meet reliability, and performance.

4
Deployment

The sales automation solution was integrated with existing CRM systems, inventory management tools, to create a seamless and interconnected ecosystem.

The Problem

The client was looking for a transparent process to maximize sales efficiencies and automate data processing. Before partnering with OrangeMantra, the client relied heavily on manual processes to record sales related data. The whole process was time-consuming, grow operational cost of sales team, and trigger manual errors. The client realized the need for a sales automation platform that could easily manage customer information. They were facing work duplicity, lack of communication and facing burden of managing large volume of data.

Our Role

  • Requirement Gathering
  • Solution Design
  • Development & Testing
  • Deployment

Project Challenges

1. Manual Processes

The sales team at Relaxo relied heavily on manual processes, resulting into different errors, and delays in data processing. Information was stored in different disconnected systems, making it challenging for real-time access.

2. Limited Communication

Lack of proper communication between the sales team, inventory management, and customer support ended into unnecessary delays in resolving customer inquiries in real-time.

Results

Improved operational efficiency with reduced manual efforts and a centralized platform for sales data. Enhanced and automated complete lead and ticket generation process. Reduced turnaround time for product deliveries along with hassle-free placement and tracking of orders. Being mobile-responsive helps easy access of information anytime. Easy development of future modular components supported by the layered architecture.

1. Better Decision-Making

Real-time analytics offered actionable insights, enabling the Relaxo team to make informed decisions and beat market competition.

2. Enhanced Customer Experience

Personalized interactions and streamlined processes resulted into an improved overall customer experience, building loyalty and repeat business.

3. Cost Savings

The automation solution led to cost savings by lowering manual work, minimizing errors, and optimizing resource utilization.

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