Jean’s Restaurant Supply is the leading restaurant supply store in the USA. It distributes a wide array of food service and industrial products including equipment, foodstuffs and industrial packaging. Being a successful business owner, the client was looking to grow its website organic traffic and conversion rate. The client selected OrangeMantra as a partner in this journey of digital improvement and business growth.
Professional Services
Digital Marketing
The digital success roadmap drawn up collaboratively by OrangeMantra and Jean’s Restaurant envisages a future-ready SEO technique for the latter’s brand visibility. Our team focused on addressing technical issues such as website loading speed, SSL, mobile friendly. Worked on core web vitals and set up google analytics. Even analyzed competitors website and added relevant content. Further, OrangeMantra leveraged Google Analytics and keywords planner to generate actionable insights and remove the time-consuming process of finding keywords. In addition, client was able to build better engagement strategy, access new features, and deliver the business impact.
Performed extensive keyword research to identify high-value and relevant keywords. Made a list of keywords based on search volume, competition, and relevance to the client’s products.
Optimized the Jean’s restaurant website’s on-page elements, comprising of meta tags, headings, and keywords. Refined product content, ensuring they were informative, and engaging.
Performed rigorous technical SEO audit to identify and fix issues including broken links, page speed, and mobile responsiveness. Added schema markup to optimize rich snippets in search engine results.
Developed a content strategy focused on blog posts, infographics, and videos relevant to client business. Shared engaging content on social channels and establish the client as an authority in the industry.
The client works hard to deliver a positive customer experience and elevate its working environment. That’s why they need a way to connect with customers and convey their services to target audience. They were looking for an improved business performance, and need SEO strategy to target local markets. Being a successful venture, they need to work on the idea and integrate into the website for desired outcome.
The existing website faced technical challenges, comprising slow page load times, broken links, and mobile-friendly issues. Addressing them was essential for providing a seamless user experience and boosting search engine rankings.
Search engine algorithms are dynamic and subject to continuous updates. Staying in sync with algorithm changes and adjusting the SEO strategy was a real challenge to maintain and improve search rankings.
Our team helped client, generate actionable insights into customer engagement pattern, peak web traffic, and bounce rate. Some other achievements were Ranked #1 for its top-priority keyword, increased organic traffic by 197%. Experienced accelerated returns, with an impressive +321% in traffic. Number of organic sessions by +18.47% and grew new users by +12.13%
Targeted keywords achieved higher rankings in search engine results, with several reaching the first page. This helped client in increased brand visibility for multiple product categories.
Optimizations and improvement to the website’s technical aspects and content resulted in a major improvement in page load speed and a desired increase in overall user engagement.
Local SEO efforts led to a significant increase in online visibility for the client business, attracting more engagement from local customers. Positive online reviews contributed towards online reputation and building customers trust.
