Union Home Furniture bring you the latest styles furniture, priced right, so you can create spaces that reflect your personality. Built on the values of modern design with contemporary touch, Union Home Furniture offer home furnishings for your bedroom, living room and office spaces at affordable pricing. They have a strong offline presence and were looking to improve digital presence with SEO. OrangeMantra was the perfect digital marketing service provider to their business expansion on digital front.
Retail & FMCG
Digital Marketing
Our team started the SEO strategy with regular and deep requirement gathering sessions. Our team defined an SEO plan to develop an integrated site-wide keyword strategy. Made rigorous changes on the content with addition of keywords. Uncovering user intent and organizing the site’s content. Create URL strategy to take advantage of established value.
Our SEO experts performed deep analysis of the competitor websites and identified what strategies they implemented to achieve brand visibility and search rankings.
Made a list of relevant keywords and phrases related to client business, and products to sell. Use tools like Google Keyword Planner, SEMrush, for research work.
Added quality content that engages users and provides business value. Use relevant keywords within the content to build balance between density and readability.
Ensure the website is mobile-friendly for higher engagement rate. Moreover, optimize page loading speed to create a positive impact on search engines.
Union Home Furniture were facing severe sales crunch and competition without having a strong digital presence. Moreover, there were certain technical issues and errors that required attention. Blog content and product descriptions were not optimized. Keywords were not in the top 5 for core categories on SERPs. Overall low brand visibility with minimum web traffic was a real challenge
Union Home were trying to rank keywords which already have tight competition. The client just wasn’t reaching their target audience with their existing keyword strategy.
Union Home were having limited presence in Google’s search engine results to generate higher ranking. Bringing visibility and brand presence was a real challenge.
The first release of the SEO strategy based website have been highly appreciated by both client and their end-users. OrangeMantra is now maintaining the released website and attaining desired actively migrating existing operators from the legacy platform to the new sports betting software solutions. Some of the major outcomes were ranking for #1 Keywords Increased by 93%. Overall, client began ranking for more than 100 prominent keywords. New users and sales increased by 73% and 54% respectively. Our partnership has helped the client to achieve desired milestones in short span of time.
Organic traffic experienced a commendable surge within the initial month of implementation. Noteworthy improvement in page rankings for local listings, coupled with an impressive rise in the positions of non-branded keywords.
Revenue experienced a positive increase in the first month. Technical audit and unique strategy significantly accelerated client website growth and visibility. Client experienced growth on the search engine, resulting in brand value.
User reviews and ratings enhanced, reflecting a positive perception of the website functionality and content. Client established its brand presence in competitive digital world.
