SKF is a multinational seal and ball bearing manufacturing company with a physical pan-India presence since 1923. Amid the rising tides of digitization, they were looking for an eCommerce solution to sell a diverse line of automotive & industrial products. To achieve this goal, SKF partnered with OrangeMantra to build and implement an adaptive eCommerce platform.
Manufacturing
eCommerce Solutions
The client’s challenges were clear from the start. They wanted a custom-made E-commerce solution to increase their sales across the country. At the same time, SKF wished to keep a tab on the product delivery and ordering process via automation. Our team of analysts studied their business process thoroughly and conducted several brainstorming sessions to understand their requirements. With the help of our years of experience in the digital transformation industry, we suggested an adaptive custom E-commerce solution consisting of an exceptional CRM capabilities for processes automation and cutting-edge technology for smooth and unhinged navigation through the online marketplace.
Our team started with deep market research to study competitors, customer preferences, and trends. Analyzed the technologies to include the best features within new eCommerce platform.
Assigned a team of eCommerce experts to build an intuitive and visually appealing theme. Build a robust architecture to add scalability, and security with the newly developed portal.
Integrated secure and fast payment gateways to ensure streamlined transactions. Followed global standards and implemented encryption techniques for data safety measures.
Deployed the newly developed eCommerce portal at client server after testing performance is optimized without any possible vulnerability. Moreover, offered real-time support during troubles.
For a company that has been around since 1923, brand reputation must be kept intact to keep the legacy alive. Staying competitive in an increasingly digital-driven market meant the organization needed to transform to dynamic digital platforms. SKF faced an array of challenges in terms of digital readiness. For instance, the traditional selling model involved manual management of inventory, sales records. It led to increased expenses due to invisible costs such as inventory-holding and distribution.
Overcoming resistance to change and ensuring that users, including other business partners, distributors were adequately trained to leverage the new eCommerce portal solution.
Addressing the scalability of the eCommerce portal to meet the growing volume of data and ensure best and optimal performance.
The customized eCommerce solution optimized several business processes, including sales and supply chain. Successful implementation of digital presence resulted in bringing thousands of distributors and sellers online.With this digital-driven approach, SKF reported a staggering rise in sales with the digital platform within months. Capabilities like Push Notification provided a communication channel to connect efficiently with stakeholders.
Enabled SKF to make business-oriented decisions based on real-time insights, resulting into agile and responsive operations.
SKF business processes were streamlined with presence of unified view of data across diverse departments, eliminating redundancies and improving collaboration.
SKF was able to do business during peak season without any security and performance compromise. Accommodated the increasing data volume, ensuring the futuristic solution.
