General Electric (GE), an American multinational conglomerate, approached us to develop an advanced eCommerce website for a series of its healthcare instruments. The company also wanted us to digitally market the products.
The Healthcare Systems division of GE wanted to sell online its measurement and control instruments. But the company didn’t have a suitable eCommerce platform in place. They wanted to launch the instrument series online in the shortest timeframe possible. Since its rivals were scaling up their online business, GE didn’t want to lag.
Considering the client’s reputation and dominance in the healthcare equipment sector, we needed to build an eCommerce website that stands out. Our eCommerce solutions team designed the framework and roadmap. Once the initial design layout and basic structure were ready, they shared in with the GE team. The client liked the design and suggested some minor changes. After we deployed the website, the client also asked us to launch digital marketing for the IQ series of instruments. The digital marketing team got on board and started an extensive campaign.
The Healthcare Systems division of GE was able to launch its IQ series of equipment according to their planned timeline. With the eCommerce website in place, GE was able to strengthen its digital presence in the medical instruments market. Medical instruments sales were up by 30% a few months after the eCommerce deployment. GE established a stronger presence in digital commerce by expanding diversity of its offerings.