With over 30% market share, a leading two-wheeler brand has remained a top automotive player in India for many decades! As the automotive industry shifts increasingly towards digital, the company wanted to redefine customer experiences. In an era of convenience and speed, a master app for all its digital services became an essential need. The vision was to create a platform similar to a super-app for all its customer-facing solutions.
For decision-makers at the two-wheeler manufacturer, agreeing on the idea of the One App was the easy part. The key challenges emerged at the next step: determining the tech stack. Since they needed to integrate existing digital solutions onto a single platform, the technology requirements were highly specific. Additionally, differing development requirements for Android and iOS further complicated the situation.
Our team worked to choose the best tech stack for creating an intuitive user experience. We developed an app that combines multiple services, including eCommerce, used-vehicle marketplace, navigation, and customer support, all in one platform for enhanced convenience.
The launch of the One App on iOS and Android led to a significant increase in digital engagement. Customers embraced the convenience of accessing all services on a single platform, leading to higher usage of digital solutions. Additionally, newer features like the Wheel of Trust (for used vehicles) gained popularity, enhancing the company’s digital customer engagement.